{"id":18869,"date":"2016-09-19T11:32:38","date_gmt":"2016-09-19T15:32:38","guid":{"rendered":"http:\/\/staging.hispanicizewire.com\/es\/?p=12776"},"modified":"2017-02-13T12:23:00","modified_gmt":"2017-02-13T17:23:00","slug":"boost-mobile-brings-back-return-form-rally-cry-celebrates-unlimited-lifestyle","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/boost-mobile-brings-back-return-form-rally-cry-celebrates-unlimited-lifestyle\/","title":{"rendered":"Boost Mobile Brings Back \u2018Where You At?\u2019 in a Return to Form Rally Cry That Celebrates the Unlimited Lifestyle"},"content":{"rendered":"<iframe loading=\"lazy\" class=\"youtube\" width=\"304\" height=\"186\" src=\"https:\/\/youtube.com\/embed\/AgyBdkhaEUE?wmode=transparent\" frameborder=\"0\" wmode=\"transparent\"><\/iframe> <p>IRVINE, CA \u2013 September 19, 2016 \u2013 (HISPANICIZE WIRE) &#8211; <a href=\"https:\/\/www.boostmobile.com\/\" target=\"_blank\" rel=\"noopener\">Boost Mobile<\/a> is returning to form as the pioneering wireless lifestyle brand with today\u2019s introduction of its \u201cWe Are Where You At\u201d marketing campaign, which celebrates consumers pursuing their passions. The campaign brings back Boost Mobile\u2019s memorable \u201cWhere You At?\u201d heritage, which leverages stars in music, art, sports, and dance, and is launching today with a national introductory TV spot \u2013 \u201cProud Sponsor of an Unlimited World.\u201d<\/p>\n<p>The first TV commercial, \u201cProud Sponsor of an Unlimited World,\u201d and corresponding digital campaign, stars notable artists and athletes following their unique passions and work \u2013 from skateboarding to street art. They include hip-hop artist <a href=\"http:\/\/www.lifeofdesiigner.com\/\" target=\"_blank\" rel=\"noopener\">Desiigner<\/a>, best known for his chart-topping hit \u201cPanda\u201d; Latin-urban music duo from Oakland by way of Panama <a href=\"http:\/\/losrakas.com\/\" target=\"_blank\" rel=\"noopener\">Los Rakas<\/a>; skateboarder <a href=\"https:\/\/twitter.com\/terrykennedyfs\" target=\"_blank\" rel=\"noopener\">Terry Kennedy<\/a>, who was also the first athlete to appear in a Boost Mobile commercial; professional dancer <a href=\"https:\/\/www.instagram.com\/monicagiavanna\/\" target=\"_blank\" rel=\"noopener\">Monica Douglas<\/a>; and street artist and DJ <a href=\"http:\/\/www.djagana.com\/\" target=\"_blank\" rel=\"noopener\">Agana<\/a>. Take a minute to <a href=\"https:\/\/www.youtube.com\/watch?v=AgyBdkhaEUE&#038;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">view the spot<\/a> of these individuals pursuing their unlimited passions.<\/p>\n<p>\u201cWe Are Where You At\u201d comes on the heels of the introduction of Boost Mobile\u2019s simplified unlimited offer, which helps consumers cut through the no-subscription contract clutter. The offer, <a href=\"https:\/\/www.boostmobile.com\/unlimitedyou\/\" target=\"_blank\" rel=\"noopener\">Unlimited Unhook\u2019d<\/a>, includes:<\/p>\n<p>&#8212; Unlimited talk, text and optimized streaming videos, gaming and music(1)<\/p>\n<p>&#8212; Unlimited nationwide 4G LTE data for everything else<\/p>\n<p>&#8212; $50 a month for one line<\/p>\n<p>&#8212; $30 a month for a second line up to five total lines<\/p>\n<p>\u201cWe believe our customers can do anything they set their hearts to,\u201d said Jim Hyde, president of Boost Mobile. \u201cTheir ability to tackle any goal or passion they\u2019re interested in, coupled with our new limitless no-contract wireless plan, is the inspiration for this exciting new campaign. We\u2019re thrilled to invite the world into our Unlimited way of life. At Boost Mobile, we\u2019re right next to our customers \u2013 proudly supporting and sharing all their hard work, fun, risks and rewards \u2013 because \u2018We Are Where You At.\u2019\u201d<\/p>\n<p>The \u201cProud Sponsor of an Unlimited World\u201d spot will air in both English and Spanish as :15 and :30 versions on such cable properties as Univision, BET, MTV and Telemundo, among others. The full campaign will also include out-of-home and digital advertising.<\/p>\n<p>The \u201cWe Are Where You At\u201d campaign was developed and produced by ChopShop, a lifestyle content agency in Orange County, Calif. <\/p>\n<p>\u201c\u2019We Are Where You At\u2019 is a way to celebrate the culture and community of Boost Mobile\u2019s customers,\u201d said Zach Lyons, chief creative officer, ChopShop. \u201cWe brought in Crash (aka Karsten Gopinath), the director of photography who filmed Kanye West, Ludacris and The Game in Boost Mobile\u2019s original \u2018Where You At?\u2019 anthem commercial in 2004 to co-direct the new spots and return the brand to form in the most authentic fashion.\u201d<\/p>\n<p>In addition, the new spots feature voice-overs from hip-hop star Brad \u201cScarface\u201d Jordan, and the music is produced and composed by Ervin \u201cEP\u201d Pope, who has worked with NeYo, Diddy, The Game, Common and Kanye West. The commercials will also highlight the award-winning Samsung Galaxy S7 with Boost Mobile\u2019s <a href=\"https:\/\/www.boostmobile.com\/unlimitedyou\/\" target=\"_blank\" rel=\"noopener\">Unlimited Unhook\u2019d plan<\/a>.<\/p>\n<p><strong>About Boost Mobile<\/strong><br \/>\nEstablished in 2002, <a href=\"https:\/\/www.boostmobile.com\/\" target=\"_blank\" rel=\"noopener\">Boost Mobile<\/a>, part of the Sprint Prepaid Group, redefines value for wireless consumers with more data for less and no long-term commitment to a subscription contract. Boost Mobile operates on the Nationwide Sprint 3G Network for data and the Nationwide Sprint Network for voice services, both reaching more than 281 million people, respectively, as well as the nationwide Sprint 4G LTE Network, which reaches more than 280 million people. Its award-winning customer service has been recognized more than eight times. Learn more about Boost Mobile online on <a href=\"https:\/\/www.facebook.com\/boostmobile\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/plus.google.com\/+boostmobile\" target=\"_blank\" rel=\"noopener\">Google+<\/a>, <a href=\"https:\/\/www.instagram.com\/boost_mobile\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> and <a href=\"https:\/\/twitter.com\/boostmobile\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n<p>(1) Mobile optimized video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2mbps. Data reprioritization applies during times of congestion. Restrictions apply.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>&#8212; New brand campaign \u2018We Are Where You At\u2019 underscores Boost\u2019s role in helping consumers pursue their passions and an Unlimited Life, thanks to the new simplified Unlimited Unhook\u2019d no-contract plan &#8212;<\/em><\/p>\n","protected":false},"author":2,"featured_media":17658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2359,14,2358,15],"tags":[1908,1910,1911,1909],"class_list":{"0":"post-18869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"category-internet-technology","9":"category-internet-tecnologia","10":"category-marketing","11":"tag-boost-mobile","12":"tag-rally-cry","13":"tag-unlimited-lifestyle","14":"tag-where-you-at","15":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/09\/featured-boost.jpg","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/09\/featured-boost.jpg","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/18869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=18869"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/18869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/17658"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=18869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=18869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=18869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}