BURBANK, CA – September 21, 2016 \u2013 (HISPANICIZE WIRE) – LBI Media, Inc., the largest privately held, minority-owned Spanish broadcaster in the U.S., was recently honored at the 2016 Portada Advertising & Media Awards in New York City as \u201cTop Content Provider to Hispanic Audiences\u201d in the U.S.<\/p>\n
LBI Media, Inc. and its Estrella TV Network, along with its digital multichannel network platform Fenomeno Studios were nominated as finalists in three major categories in the latest edition of the Portada Advertising & Media Awards: Top Media Property Targeting Hispanic Audiences- LBI Media, Inc., Top Content Provider To Hispanic Audiences- Estrella TV and \u201cProgramatico Lopez\u201d Digital Innovator Award- Fenomeno Studios. <\/p>\n
\u201cWe are honored and pleased to be recognized as a \u2018Top Content Provider Targeting Hispanic Audiences\u2019 in 2016. At Estrella TV, we strive to provide the highest quality Spanish language programming for Latinos living in the U.S. We also take great pride in the fact that we employ hundreds of hard-working Latinos across the country in the entertainment sector,\u201d stated Lenard Liberman, CEO, LBI Media, Inc.<\/p>\n
LBI Media, Inc. and its Estrella TV Network have established a solid reputation in providing unique, innovative programming targeting Hispanics living in the U.S. At least 75% of the network\u2019s Spanish language content is produced by an overwhelming Latino workforce at its Burbank, California television studios. Recently, a Nielsen ratings report confirmed a ratings increase of 20% year over year from Q3 2015 to same period in 2016 among Hispanic millennials in the U.S., making Estrella TV the only Spanish language television network in the country that experienced growth during this period.<\/p>\n
The \u201cTop Content Provider To Hispanic Audiences\u201d award recognizes content marketing firms, content studios, video production studios and newswire firms that target Hispanic audiences in Spanish and\/or English, either exclusively, or have substantial amount of Hispanics in their audience. The winner is distinguished by the quality of the content it provides to the targeted audience.<\/p>\n
\u00abPortada award winners are determined through a combination of the two most important recognition elements: Peer-to-peer recognition\u00a0and expert knowledge. Three finalists per category are nominated and voted by Portada’s audited audience of more than 130,000 professionals throughout the Americas. Once the three award finalists per category are determined, our award jury of key brand marketing and agency executives selects the award winners,\u00bb stated Marcos Baer, publisher of Portada.\u00a0<\/p>\n