{"id":18880,"date":"2016-09-30T08:00:11","date_gmt":"2016-09-30T12:00:11","guid":{"rendered":"http:\/\/staging.hispanicizewire.com\/es\/?p=12900"},"modified":"2017-02-13T10:54:36","modified_gmt":"2017-02-13T15:54:36","slug":"estrella-tv-outperforms-two-leading-hispanic-networks-delivers-growth-early-fringe-primetime","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/estrella-tv-outperforms-two-leading-hispanic-networks-delivers-growth-early-fringe-primetime\/","title":{"rendered":"Estrella TV Outperforms Two Leading Hispanic Networks and Delivers Growth In Early Fringe and Primetime"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/09\/LBI-logo-304-2.jpg\" width=\"304\" height=\"186\"\/> <p>BURBANK, CA &#8211; September 30, 2016 \u2013 (HISPANICIZE WIRE) &#8211; Estrella TV, the largest minority-owned Spanish television network in the U.S., experienced a 41% growth in ratings among adults 18-49 in early fringe and a 10% growth among same group in primetime during the summer of 2016, as compared to the same period in 2015.<\/p>\n<p>According to Nielsen ratings(1), Estrella TV saw a ratings increase among adults 18-49, while its two leading competitors, Univision and Telemundo dropped -15% and -13% during early fringe, and -22% and -4% in primetime, respectively from 2015 to 2016. In the all-important demographic of 18-49 Estrella TV is the only major Spanish language network that experienced ratings increases in both key time slots in the third quarter of 2016.<\/p>\n<p>Estrella TV attributes this ratings success and its recent feat of becoming the only Hispanic network to experience ratings growth among millennials during same period, according to Nielsen data, to its counterprogramming strategy and focus on the tastes of U.S. Hispanics. Estrella TV continues expanding and increasing its audience reach by providing innovative, original and relevant programming to a Hispanic audience seeking fast-paced and exciting entertainment options outside of the traditional \u201ctelenovela\u201d and \u201cnarco\u201d series formats.<\/p>\n<p>This success is also evidenced by the impressive ratings performance two of its hit shows have delivered just days after launching their new season premieres. \u201cRica Famosa Latina,\u201d Estrella TV\u2019s real life look into the lives of successful Latinas, delivered a significant increase week to week across major demos: From Week 3 vs Week 2&#8211; A18-34 +58%, A18-49 +46% and A25-54 +43%.(2)<\/p>\n<p>And the network\u2019s talent competition show \u201cTengo Talento, Mucho Talento\u201d in its premiere week delivered an increase season over season across major demos as well. The show\u2019s Week 1 performance of Season 15 vs Season 13 (Fall Seasons) saw ratings growth as follows: A18-49 +1%, M18-49 +5%, A25-54 +7% and M25-54 +24%.(3)<\/p>\n<p>\u201cThe performance of these core programs on Estrella TV, along with the launch of two new and exciting programs, \u201cTumba Burros\u201d and \u201cEl Show de Franco Escamilla,\u201d position our network for record ratings performance as the \u201ctelenovela\u201d heavy networks lose audiences in record numbers,\u201d stated Lenard Liberman, CEO, LBI Media, Inc.<\/p>\n<p>(1) Source: Nielsen National TV View; Live+SD (000), excludes sports; 06\/27\/2016 &#8211; 09\/18\/2016 vs 06\/29\/2015 &#8211; 09\/20\/2015; Networks &#038; Dayparts as stated; A18-49<\/p>\n<p>(2) Source: Nielsen National TV View; Live+SD (000); Estrella TV\u2019s Rica Famosa Latina M-F 7p-8p; \u00a0S4 week 3 (09\/19\/2016-09\/23\/2016) vs S4 week 2 (09\/12\/2016-09\/16\/2016); demos as stated<\/p>\n<p>(3) Source: Nielsen National TV View; Live+SD (000); Estrella TV\u2019s Tengo Talento, Mucho Talento M-F 8p-9p; S15, week 1 (09\/19\/2016 &#8211; 09\/26\/2016) vs S13 week 1 (09\/21\/2015 &#8211; 09\/28\/2015); demos as stated<\/p>\n<p><strong>About LBI Media, Inc.<\/strong><br \/>\n<a href=\"http:\/\/www.lbimedia.com\" target=\"_blank\" rel=\"noopener\">LBI Media, Inc.<\/a>, is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. <\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>&#8212; The largest minority owned Spanish TV network experiences a 41% ratings increase year over year during Q3 2016 in early fringe and 10% growth in primetime among adults 18-49 &#8212;<\/em><\/p>\n","protected":false},"author":2,"featured_media":17940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2350,2346,30,6],"tags":[1947,1804,1946,1945,1948],"class_list":{"0":"post-18880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entretenimiento","8":"category-arte-cultura","9":"category-arts-culture","10":"category-entertainment","11":"tag-early-fringe","12":"tag-estrella-tv","13":"tag-growth","14":"tag-hispanic-networks","15":"tag-primetime","16":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/12\/featured-estrella-tv.jpg","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/12\/featured-estrella-tv.jpg","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/18880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=18880"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/18880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/17940"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=18880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=18880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=18880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}