9:30 to 10:15 a.m.<\/strong>
\nAGENCY EXECUTIVES DIGITAL AND SOCIAL MEDIA TOWN HALL <\/p>\nIn this rapid fire town hall, we\u2019ll dive into digital and social media marketing trends and how they are impacting the world of multiculturals, integrated, consumer and influencer marketing. <\/p>\n
Panelists:
\nJavier Farfan, Marketing Thought Leader
\nWilly Villarreal, Vice President and Head of Multicultural, Brand Marketing + Communications, PMK\u2022BNC
\nVicky Fite, Multicultural Practice Director at MSLGROUP<\/p>\n
10:15 a.m. to 10:30 a.m.<\/strong>
\nTADIN TEA BREAK <\/p>\n10:30 a.m. to 11:00 a.m.<\/strong>
\nA CONVERSATION WITH OZZIE AREU (sponsored by City National Bank)<\/p>\nOzzie Areu, a Cuban-American who rose from a humble job as a Hollywood security guard to become one of Tinseltown\u2019s top executive producers and the longtime President of Tyler Perry Studios, has a story that is worthy of its own film.<\/p>\n
Areu began his career in Hollywood as a security officer for Warner Bros. after his application to the Los Angeles Police Academy was turned down on a bizarre technicality. After taking on security duties and working on NBC production sets for some of the most popular sitcoms of all time, including \u201cFriends,\u201d Areu became an assistant and trusted advisor to some of Tinseltown\u2019s leading entertainers such as Brad Pitt, Jennifer Aniston and eventually Tyler Perry, who in 2006 named him President of his burgeoning studio.<\/p>\n
Today Areu spearheads Tyler Perry Studios; an American film production studio headquartered in Atlanta, along with 34th Street films, a Tyler Perry Production arm. He has produced numerous films and hit television shows, many of which highlight key issues that ethnic minorities face in the United States today through storytelling and family-friendly entertainment.<\/p>\n
11:00 a.m. to 12:00 p.m.<\/strong>
\nWHERE IS THE LATINO JESSE JACKSON WHEN YOU NEED HIM? TOWN HALL <\/p>\nRegardless of who wins the presidency this November, 2016 will go down as a disturbing year for the Latino community. Even though we are the largest diverse community in the nation the presidential election cycle has exposed how we have little clout, respect and visibility to show for our numbers. Put bluntly, our community needs an identifiable, coherent, unifying leader who will help us harness our voice and our power but is that even possible? In this national town hall co-presented by Hispanicize and the National Association of Hispanic Journalists we\u2019ll take an unfiltered look at what\u2019s truly at stake by the status quo, how to reboot Latino leadership and how to do it. <\/p>\n
Moderator:
\nMekahlo Medina, Immediate Past President of the National Association of Hispanic Journalists and Digital Anchor of NBC Los Angeles<\/p>\n
Panelists:
\nAna Valdez, Executive Director Latino Donor Collaborative, Inc.
\nJorge Narvaez, Reality Changers
\nFred Sotelo, COO, Global Source Energy
\nManny Ruiz, CEO, Hispanicize Media Group<\/p>\n
12:00 to 1 p.m.<\/strong>
\nLUNCH NETWORKER <\/p>\n1:00 to 1:30 p.m. <\/strong>
\nAN INSIDE LOOK AT FORD\u2019S LATINAS ON THE MOVE <\/p>\nFord has long been one of the stalwarts of Hispanic marketing. In this session the brand and several influential Latinas will share how the automaker is engaging Hispanic women through their \u2018Latinas on the Move\u2019 campaign.<\/p>\n
Panelists:
\nMelissa Fumero (Amy Santiago on Brooklyn Nine-Nine)<\/p>\n
1:30 to 2:15 p.m. <\/strong>
\nYOUR COMMUNITY IS TRENDING: MUSIC INSIDERS ON \u2018FINDING YOUR TRIBE\u2019<\/p>\nCommunity is Everything. The importance of finding your people + learning how to ask for what you want. Music is a social art so to be successful in the music business you must learn how to find the right people to build with then learn how to go after what you want. <\/p>\n
Socio-economic trends can tell us a lot about what consumers want and need. Being able to identity your personal community is directly correlated to your marketing ability. The research starts at home.<\/p>\n
Panelists:
\nPili Montilla, TV Host + music aficionado
\nChuey Martinez, Radio Host (102.7 KISS FM, iHeart Radio + Sirius XM)
\nRuben Garcia, Executive + Head of Diversity, CAA
\nGil Gastelum, Artist Manager +Indie Label Exec, Cosmica
\nVictoria La Mala, Regional Mexican Singer-Songwriter + Performer<\/p>\n
2:15 to 3:00 p.m.<\/strong>
\nLATINO COMEDY CREATORS REVEAL SECRETS TO PRODUCING BRANDED VIRAL CONTENT<\/p>\nQuestion: What do you get when you put some of the nation\u2019s best Latina and Latino comedy creators in a room? <\/p>\n
Answer: A fun and insightful discussion about the way comedy creators are building creative, viral branded content that resonates with Hispanic audiences. <\/p>\n
In this panel you will learn:
\nThe secret to building great comedy content
\nTrends in comedy creation. What\u2019s hot and what\u2019s not.
\nExamples of great comedy-brand collaborations and why they work.
\nHow comedy creators and brands walk the fine line between being funny, risqu\u00e9 and out of bounds
\nHow comedy content plays across different social media platforms like Facebook, Instagram, YouTube, and Snap<\/p>\n
Salice Rose – @SaliceRose
\nEddie Garcia – OMG, It’s Eddie G!
\nJairo and Bryan, Mexican Gueys – @mexicangueys_
\nJay Mendoza – @MrJayMendoza
\nOscar Miranda – @TheOscarMiranda<\/p>\n
3:00 to 3:30 p.m.<\/strong>
\nINDEPENDENT THEATRICAL DISTRIBUTION, LATINOS DOING IT THEMSELVES<\/p>\nIn Hollywood, you’ve got blockbusters. For Latinos, we’ve become the door-busters and change-busters who are creating our own lanes. Meet the people who are not only creatively seeking new methods of investment but are independently distributing content with the support of major exhibitors… their way.<\/p>\n
Panelists:
\nKki Melendez, Co-founder, Latin Hollywood Films
\nFanny V\u00e9liz, Co-Founder|Producer, Avenida Productions
\nIvan Orlic,CEO, Seine Pictures<\/p>\n
3:30 to 4:00 p.m. <\/strong>
\nFRESH AVOCADO SMOOTHIE BREAK<\/p>\n4:00 to 5:00 p.m.<\/strong>
\nWE ARE GEN Z – A DEEP DIVE INTO CROSS-CULTURAL GEN<\/p>\nSensis and ThinkNow Research will present results from their groundbreaking new study \u2014 the We Are Gen Z Report. This study on America\u2019s newest emerging market will focus on the attitudes and behaviors of this cross-cultural generation born between 1995 and 2005. This is the first time in American history that we will have a generation where the minority will become the majority*. This is an important time and a game-changing generation. Join us for this insightful session. <\/p>\n
Panelists:
\nJose Villa, President,
\nMario Carrasco, Research Partner, ThinkNow <\/p>\n
5:00 to 5:45 p.m.<\/strong>
\nGEN Z LIVE FOCUS GROUP<\/p>\nHear about Gen Z from Gen Zers! ThinkNow Research will moderate a live focus group with cross-cultural Gen Zers who will discuss what is (and isn\u2019t) important to them as it relates to brands, their culture and influencers. Sensis with ThinkNow Research co-authored the We Are Gen Z Report \u2014 a look into the attitudes and behaviors of cross-cultural Gen Z. <\/p>\n
Moderator:
\nMario Carrasco, Research Partner, ThinkNow.<\/p>\n
5:45 to 6:15 p.m.<\/strong>
\nASK \u2018EM ANYTHING: AN AUDIENCE Q&A WITH LATINO MILLENNIAL INFLUENCERS <\/p>\nWhen you talk about digital influencers, Latina and Latino millennials are the most important demographic that brands and marketers want to work with. In this session, we\u2019re giving the audience a chance to ask several top L.A. influencers all the questions they want. What Hispanic millennial influencers think about culture, products, news and other brand and marketing questions may surprise you!<\/p>\n
Alexys Gabrielle – Johns \/ Cody & Lexy on YouTube and @alexysgabrielle on Instagram
\nDennis Pastorizo – Host of LATV Network\u2019s \u00abThe Zoo\u00bb
\nNatalie James – @NJinLA on Instagram<\/p>\n
6:15 to 6:30 p.m.<\/strong>
\nSPONSOR BREAK <\/p>\n6:30 to 9 p.m.<\/strong>
\nHISPANICIZE L.A. NETWORKING RECEPTION (presented by Ford)<\/p>\nHispanicize L.A. is produced in partnership with a coalition of media partners that includes Latin Heat Media, DiMe Media, the National Association of Hispanic Journalists (NAHJ), SBS\/La Musica, Nylon Espa\u00f1ol, HispanicAd.com, Hispanic Kitchen, Popful, and the Hispanic PR Blog. The free, one-day event will culminate with a major social media networking reception. Lizza Monet Morales of XoxoLizza will serve as the mistress of ceremonies for Hispanicize L.A.<\/p>\n
The event\u2019s automotive and technology innovation partner is Ford Motor Company. The event\u2019s official bank partner is City National Bank. Additional event sponsors include gold sponsor Prudential Financial as well as Dreamwork\u2019s Trolls, Aguacates Frescos \u2013 Saborea Uno Hoy, TADIN Herb & Tea Co., Mountain Dew and the new app Verifyer. <\/p>\n
The Oct. 12 Hispanicize L.A. event is free and only for professionals in the industry of social media, marketing, journalism, film and music. To RSVP, visit http:\/\/bit.ly\/HispzLArsvp. Due to space limitations Hispanicize organizers request that you don\u2019t RSVP unless you are certain you plan to attend.<\/p>\n
For sponsorship information about Hispanicize L.A. email sponsorships@hispanicize.com. <\/p>\n
About Hispanicize Media Group<\/strong>
\nHispanicize Media Group, LLC (HMG) works with leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market by offering branded media opportunities, brand integrations, digital marketing campaigns and social influencer management through its on and offline platforms that include the annual Hispanicize event, DiMe Media and Hispanic Kitchen.<\/p>\nHMG\u2019s award-winning management team is credited with pioneering the U.S. Hispanic social media industry and creating culturally resonating and engaging content for today\u2019s Latino consumers. HMG is headquartered in Miami with offices in New York, Los Angeles and Atlanta.<\/p>\n","protected":false},"excerpt":{"rendered":"
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