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LOS ANGELES, CA – October 13, 2016 \u2013 (HISPANICIZE WIRE) – Cross-cultural marketing agency Sensis, together with market research firm ThinkNow Research, have launched their newest study, the \u201cWe are Gen Z Report\u201d \u2013 a deep dive into the most diverse generation in American history, Gen Z. <\/p>\n
Millennials were once all the rage, but with Gen Z tracking as the first generation in American history where the minority will become the majority(1), this group is certainly a game-changer. Not only will they change the way America looks, but also how business operates, ultimately requiring marketers to re-evaluate how they market themselves cross-culturally as the norm as opposed to occasionally, which was the catalyst for the \u201cWe are Gen Z\u201d Report.<\/p>\n
Who Is Gen Z?<\/strong><\/p>\n Some demographers define Gen Z \u2014 also referred to as Centennials, Founders, iGen, or Plurals \u2014 as consumers born between 1995 and 2010. According to the U.S. Census, approximately 83 million Americans under 20 years of age, representing 25.9 percent of the U.S. population, make up Gen Z \u2013 who happen to also be the first generation born after the Internet age. Most distinctively, Gen Z is the most cross-cultural of all previous generations, with only 52.9 percent being non-Hispanic whites. <\/p>\n The \u201cWe are Gen Z\u201d Report<\/strong><\/p>\n Unveiled today are the initial two waves of the report \u2013 \u201cWe Are Now\u201d, which establishes a baseline of Gen Z through a cross-cultural lens; and \u201cWe Are Shoppers\u201d, which takes a closer look at motivators that drive purchase. <\/p>\n \u201cWe\u2019ve all been aware of just how much this country is changing. With the current election, this conversation has been more in the forefront than ever before,\u201d says Jose Villa, founder and president of Sensis. \u201cWhat better time than now to examine the generation that most represents this significant cultural shift. By putting Gen Z under a microscope, we can better see what\u2019s important for them to thrive, which is going to be important for all marketers to know as they work to innovate and evolve with a quickly changing consumer base.\u201d <\/p>\n Three key themes emerged from the first two waves of the report:<\/p>\n Diversity <\/strong>\u2013 What it means to be cross-cultural no longer comes with the self-perception of being a minority. Rather it\u2019s embracing one\u2019s own culture and heritage with pride, while being open to others. <\/p>\n — 78 percent said they want to learn about new cultures, while 73 percent said they enjoy trying food from new cultures.<\/p>\n Inclusion \u2013 Cross-cultural Gen Z got a significant boost from technology, especially social media, which has enabled them to participate \u2013 or perhaps, even lead conversations. This theme explores the dynamic between cross-cultural Gen Z and technology.<\/p>\n — 91 percent agree people should look out for each other. 60 percent agree social media is a useful platform for social change.<\/p>\n Justice<\/strong> \u2013 Cross-cultural Gen Z is about action. They aren\u2019t merely talking about changing society and their world. They\u2019re doing it already as the rest of us marvel.<\/p>\n — 72 percent believe they can make a difference in the world.<\/p>\n Please visit WeAreGenZReport.com to request waves 1 and 2 of the report, as well as future waves \u2013 \u201cWe are Healthy\u201d, \u201cWe are Media Savvy\u201d and \u201cWe are the Future\u201d \u2013 to be released throughout 2016 and 2017.<\/p>\n (1)Multicultural total includes individuals of one or more ethnicities (e.g. Hispanic and White).<\/p>\n About Sensis:<\/strong> About ThinkNow Research:<\/strong> ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our research as well as provide sample to the leading market research companies in the world. — \u2018We Are Gen Z\u2019 Report explores the attitudes and behaviors of Hispanic, Asian and African-American Gen Zers —<\/EM><\/p>\n","protected":false},"author":2,"featured_media":17804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2359,4,15,2348],"tags":[2005,2004,2006,2003,2001,2002],"class_list":["post-18893","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-es","category-business-finance","category-marketing","category-negocios-finanzas","tag-cross-cultural","tag-emerging-market","tag-generation-z","tag-groundbreaking-study","tag-sensis","tag-thinknow-research","entry"],"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/10\/featured-6.jpg","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2016\/10\/featured-6.jpg","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/18893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=18893"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/18893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/17804"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=18893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=18893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=18893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures. Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO. Agency clients include the FDA, Sempra Energy, AltaMed Health Services, Sony Pictures, UCLA Extension, CalOptima, United Healthcare, Union Bank, WorldRemit, Germania Insurance, the OC Fair, the CDC, the U.S. Air Force, Boston College, and the Army National Guard. For more information, visit SensisAgency.com<\/a>.<\/p>\n
\nThinkNow Research is an award-winning culturally-integrated market research agency. We integrate Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.<\/p>\n
\nThinkNow Research is certified by the National Minority Supplier Development Council and approved by the Southern California Minority Business Development Council as a minority owned and managed company.–30–<\/p>\n","protected":false},"excerpt":{"rendered":"