{"id":21273,"date":"2017-03-29T17:27:40","date_gmt":"2017-03-29T21:27:40","guid":{"rendered":"https:\/\/staging.hispanicizewire.com\/hispanicize-wire-sponsors-social-media-guru-ted-rubins-keynote-speech-hispanicize-2017\/"},"modified":"2017-04-25T16:48:20","modified_gmt":"2017-04-25T20:48:20","slug":"hispanicize-wire-sponsors-social-media-guru-ted-rubins-keynote-speech-hispanicize-2017","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/hispanicize-wire-sponsors-social-media-guru-ted-rubins-keynote-speech-hispanicize-2017\/","title":{"rendered":"Hispanicize Wire Sponsors Social Media Guru Ted Rubin\u2019s Keynote Speech at Hispanicize 2017"},"content":{"rendered":"<iframe loading=\"lazy\" class=\"youtube\" width=\"304\" height=\"186\" src=\"https:\/\/youtube.com\/embed\/TWQ6NflJkHQ?wmode=transparent\" frameborder=\"0\" wmode=\"transparent\"><\/iframe> <img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2017\/03\/logo-1.png\" width=\"304\" height=\"186\"\/> <img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2017\/03\/TED-LOGO.png\" width=\"304\" height=\"186\"\/> <p>MIAMI, FL &#8212; March 29, 2017 \u2013(HISPANICIZE WIRE) \u2013 It happens. Many digital influencers fall into a rut when building their personal brands. And aspiring bloggers don\u2019t know where to start.<\/p>\n<p>Author Ted Rubin has a simple theory about that.<\/p>\n<p>\u201cThey worry too much about the message and don\u2019t spend enough time being themselves,\u201d Rubin says. \u201cI\u2019m inspired by so many great bloggers and micro-media producers because they write about what they\u2019re passionate about.\u201d<\/p>\n<p>Rubin, a social media strategist, brand evangelist, author and personal branding guru, will once again share his insights at <a href=\"http:\/\/www.HispanicizeEvent.com\" target=\"_blank\" rel=\"noopener\">Hispanicize 2017<\/a>, the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Rubin\u2019s keynote session, \u201cTell Your Story in a Way People Will Care,\u201d will take place Tuesday, April 4th at 4:40 p.m. Sponsored by <a href=\"http:\/\/www.Hispanicizewire.com\" target=\"_blank\" rel=\"noopener\">Hispanicize Wire<\/a>, a multimedia press release distribution service specializing in the U.S. Latino market, Rubin will focus on the idea of moving from \u201cConvince to Convert\u201d to \u201cConverse and Convert,\u201d and share ideas on how to empower employees to empower one\u2019s brand.<\/p>\n<p>When asked about the evolution of personal branding over the last five years, Rubin cites the ability to post content anytime, anywhere, for any reason, and in so many different formats. Asked where he sees personal branding moving in the next 24 months, Rubin\u2019s response \u2013 and advice &#8212; is no-nonsense: \u201cI do not see anything dramatically different on the horizon. Stop worrying about what\u2019s next, and concentrate on what&#8217;s now.\u201d <\/p>\n<blockquote><p>\u00abI\u2019m inspired by so many great bloggers and micro-media producers because they write about what they\u2019re passionate about.\u00bb<br \/>\n &#8212; Ted Rubin<\/p><\/blockquote>\n<p>This guy knows what he\u2019s talking about. The most followed CMO on Twitter, Rubin started using and evangelizing the term ROR, <a href=\"http:\/\/www.returnonrelationship.com\/about-return-on-relationship\/\" target=\"_blank\" rel=\"noopener\">Return on Relationship<\/a>, and its hashtag #RonR in 2009. While he left his post as Chief Social Marketing Officer of Collective Bias, a shopper-focused influencer marketing company that he built with Walmart\u2019s then Head of Emerging Media, John Andrews, in 2013, Rubin remained a principal shareholder until its 2016 sale to Inmar.<\/p>\n<p>\u201cTed\u2019s sessions are always exciting and memorable, a potent mix of social media marketing philosophy and actionable tips,\u201d said Bill Gato, CEO and partner of Hispanicize Wire. \u201cAs a niche Latino multimedia press release distribution service, we\u2019re also in the business of assisting Hispanics and brands to tell their stories and grow their long-term influence. Ted\u2019s philosophy aligns with our mission and our values.\u201d<\/p>\n<p>Rubin defines Return on Relationship as \u201cthe value that is accrued by a person or brand due to nurturing a relationship.\u201d To develop greater ROR, Rubin advises listening carefully to one\u2019s audience and their unbiased feedback about one\u2019s brand, and then to make product\/service changes based on that feedback. <\/p>\n<p>Rubin\u2019s energetic sessions are often among the most well attended at Hispanicize and he feels a connection to the Latino community. <\/p>\n<p> \u201cI love the Hispanic\/Latino community because they are so warm, welcoming, and eager to connect, engage and learn,\u201d Rubin says. \u201cFirst and foremost I have always felt that my Return on Relationship message is an integral part of the culture, and second, the community totally over-indexes with their use of mobile and social, so all I do, and share, falls on eager ears.\u00bb<\/p>\n<p><strong>About Hispanicize Wire<\/strong><br \/>\nMiami-based Hispanicize Wire is an innovative and economical multimedia press release distribution platform tailored to serve brands, marketing agencies, small businesses and non-profit organizations. <a href=\"https:\/\/staging.hispanicizewire.com\/\" target=\"_blank\" rel=\"noopener\">Hispanicize Wire<\/a> offers comprehensive national, state and city-specific distributions to U.S. Hispanic\/Puerto Rico media, bloggers and influencers. The Latino newswire platform offers clients a wide range of budget-friendly multimedia and social media capabilities and online guaranteed placements that are priced at a fraction of what traditional wire services cost. The Hispanicize Wire platform features a social media optimized, SEO-friendly, beautifully designed and bilingual web site that allows clients to post photos, YouTube videos, PDFs, biographies, presentations, brochures and more. Hispanicize Wire is the only Latino wire service that always includes multimedia posting as a standard feature. Hispanicize Wire is a low cost, flat-rate based service that never charges clients text overage rates.<\/p>\n<p><strong>About Ted Rubin<\/strong><br \/>\n<a href=\"http:\/\/tedrubin.com\/about-ted-rubin\/\" target=\"_blank\" rel=\"noopener\">Ted Rubin<\/a> is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of <a href=\"http:\/\/brand-innovators.com\/\" target=\"_blank\" rel=\"noopener\">Brand Innovators<\/a>, and Co-Founder of the recently launched <a href=\"http:\/\/prevailingpath.com\/\" target=\"_blank\" rel=\"noopener\">Prevailing Path<\/a>. In March 2009 he started using and evangelizing the term ROR, <a href=\"http:\/\/www.returnonrelationship.com\/about-return-on-relationship\/\" target=\"_blank\" rel=\"noopener\">Return on Relationship<\/a>, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the <a href=\"https:\/\/www.inmar.com\/press-release\/inmar-acquires-collective-bias-leader-in-shopper-focused-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">November 2016 acquisition by Inmar<\/a>. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the <a href=\"http:\/\/leadtail.com\/\" target=\"_blank\" rel=\"noopener\">Leadtail<\/a> list of Top 25 People Most Mentioned by digital marketers.<\/p>\n<p> Return on Relationship, ROR, #RonR, is the basis of his philosophy\u2026 It\u2019s All About Relationships! His book, <a href=\"http:\/\/tedrub.in\/1EHFMRq\" target=\"_blank\" rel=\"noopener\">Return on Relationship was released January 2013<\/a>, <a href=\"http:\/\/tedrub.in\/2ctmHHh\" target=\"_blank\" rel=\"noopener\">How To Look People in the Eye Digitally was released January 2015<\/a>, and The Age of Influence\u2026 Selling to the Digitally Connected Customer is due April 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>&#8212; \u2018Return on Relationship\u2019 Personal Branding Author Will Show Hispanicizers How to Tell \u2018Your\u2019 Story in Order to Engage, Build Relationships and Expand Reach and Influence &#8212;<\/em><\/p>\n","protected":false},"author":2,"featured_media":21274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2359,2354],"tags":[3503,3504,3505,3506,3507,3508,3509],"class_list":{"0":"post-21273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"category-noticias-generales","9":"tag-hispanicize-es","10":"tag-hispanicize-wire-es","11":"tag-personal-branding-es","12":"tag-press-release-distribution-es","13":"tag-return-on-relationship-es","14":"tag-ror-es","15":"tag-ted-rubin-es","16":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2017\/03\/ted-300x200-1.png","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2017\/03\/ted-300x200-1.png","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/21273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=21273"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/21273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/21274"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=21273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=21273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=21273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}