{"id":22560,"date":"2017-07-26T18:08:43","date_gmt":"2017-07-26T22:08:43","guid":{"rendered":"https:\/\/staging.hispanicizewire.com\/?p=22560\/"},"modified":"2017-07-26T18:08:43","modified_gmt":"2017-07-26T22:08:43","slug":"go-rving-selects-hiplatina-chef-susie-jimenez-us-hispanic-marketing","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/go-rving-selects-hiplatina-chef-susie-jimenez-us-hispanic-marketing\/","title":{"rendered":"Go RVing Selects HipLatina and Chef Susie Jimenez for US Hispanic Marketing"},"content":{"rendered":"

SAN FRANCISCO, California \u2013 July 26, 2017 \u2013 (HISPANICIZE WIRE) \u2013 HipLatina<\/a><\/strong> announced a partnership with Go RVing<\/a><\/strong> to engage HipLatina\u2019s acculturated audience of upscale Latinas. HipLatina delivers this audience with extraordinary engagement for the benefit of brands through native content and rich media. Chef Susie Jimenez<\/strong>, who was runner-up on Season 7 of The Next Food Network Star<\/em>, and who is also an avid RVer and one of HipLatina\u2019s key contributors and influencers, enjoyed a Go RVing trip in style to Moab, Utah in spring, and Telluride, Colorado in summer of 2017. Content elements included Facebook Live events, a printable packing list for going RVing with pro chef tips, travel friendly recipes, travel routes, and many photos from the adventures. <\/p>\n

\u201cHipLatina was selected to drive awareness of RVing as an attainable, family fun activity through culturally relevant content with Latino families,\u201d said Karen Redfern<\/strong>, Senior Director of Marketing and Communications for Go RVing. \u201cThe HipLatina community of upscale Latinas are decision makers and demonstrate a very high engagement rate with HipLatina, so they are the perfect audience to influence their families,\u201d she added.<\/p>\n

\u201cThe results show just how critical it is for brands to engage via the social mobile with authentic and culturally relevant native content,\u201d stated Clay Wallin<\/strong>, CEO of HipLatina<\/strong> and HLC Media<\/strong>.<\/p>\n

About HipLatina<\/strong><\/p>\n

A trusted source for acculturated and aspiring Latinas, HipLatina.com<\/a> provides thoughtful, engaging and always approachable content. Diverse perspectives from strong, forward-thinking Latinas empower our audience to be their best selves.<\/p>\n

About Go RVing<\/strong><\/p>\n

For over a decade, Go RVing<\/a> has spearheaded the RV and campground industry’s campaign to deliver world-class travel and vacation experiences to new and current RVers. Go RVing’s Mission? To make your next road trip adventure the best it can be.<\/p>\n

CONTACT:<\/strong><\/p>\n

Lisa Cavalli
\nHLC Media\/HipLatina.com
\n707-815-9187
\nLisa@HipLatina.com<\/p>\n

Tags: Latinas, bicultural, content, Go RVing, RV<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2013 Campaign Delivers Unique Combination of Native Content, Web and Social Media Engagement with Upscale, Bicultural Audience \u2013 <\/em><\/p>\n","protected":false},"author":2,"featured_media":22551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2359,2362],"tags":[5785,5786,5787,5788,5789,5790],"class_list":{"0":"post-22560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"category-viajes-turismo","9":"tag-bicultural-es","10":"tag-content-es","11":"tag-go-rving-es","12":"tag-hiplatina-es","13":"tag-latinas-es","14":"tag-rv-es","15":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2017\/07\/hiplatina-logo-aqua-bg-2017.png","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2017\/07\/hiplatina-logo-aqua-bg-2017.png","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/22560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=22560"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/22560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/22551"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=22560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=22560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=22560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}