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NEW YORK, NY – February 1, 2018 – (HISPANICIZE WIRE) – The VR\/AR Association (VRARA) is adding industry leader, Cathy Hackl, co-author of \u2018Marketing New Reality\u2019 and VR evangelist for HTC Vive, to its national advisory board. Hackl will be giving the Association insight and counsel as the VRARA continues its global expansion.<\/p>\n
\u201cAs the VRARA continues to grow, we welcome Cathy, and appreciate her leadership in our industry as one of the most important women who are helping move our industry forward,\u201d said Nathan Pettyjohn, VRARA Founder and President.<\/p>\n
VRARA is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers with almost 4,000 companies registered, over 50 Chapters, and 20 industry committees. VRARA programs and initiatives are designed to accelerate growth, knowledge, and connections.<\/p>\n
Hackl is a renowned speaker, consultant and expert in the immersive industry. Before joining Prior to joining the VR\/AR industry, Hackl, an Emmy nominated communicator, worked in marketing and public relations with media outlets like CNN, ABC News and Discovery Communications.<\/p>\n
\nHTC VIVE, she was the chief communications officer for Future Lighthouse, one of the world\u2019s leading cinematic VR studios and was also selected as an Oculus Launchpad fellow in 2017. Hackl counseled UPS as a VR expert during the launch of their VR driving training program. She\u2019s the co-author of \u201cMarketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications\u201d<\/a> (Amazon). <\/p>\n