{"id":25231,"date":"2018-04-02T18:28:12","date_gmt":"2018-04-02T22:28:12","guid":{"rendered":"https:\/\/staging.hispanicizewire.com\/?p=25231"},"modified":"2018-04-05T12:19:27","modified_gmt":"2018-04-05T16:19:27","slug":"major-brands-industry-leaders-join-2nd-round-speakers-hispanicize-cmo-diversity-summit","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/major-brands-industry-leaders-join-2nd-round-speakers-hispanicize-cmo-diversity-summit\/","title":{"rendered":"Major Brands and Marketing Industry Leaders Complete Speakers Line-Up for Hispanicize CMO & Diversity Summit"},"content":{"rendered":"

MIAMI, FL – April 2, 2018 – (HISPANICIZE WIRE) – Senior marketing executives and industry leaders from Prudential, T-Mobile, United Airlines, and ColorComm are among the complete\u00a0speakers roster that organizers announced for the 2nd<\/sup> annual Hispanicize CMO & Diversity Summit of the annual Hispanicize event, April 17-19. Hispanicize 2018 (www.HispanicizeEvent.com<\/a>), the 9th<\/sup> annual Latino trends event, takes place in downtown Miami\u2019s JW Marriott Marquis.<\/p>\n

The line-up of experts include: Colin McConnell, Senior Vice President and Chief Brand Officer, Prudential<\/strong>; Lauren Wesley Wilson, Founder, ColorComm<\/strong>; Lourdes Orive, Sr. Director, HoloLens & Windows NEXT Commercial Programs, Microsoft<\/strong>; Lincoln Lopez – Vice President, Marketing & Social Media, T-Mobile<\/strong>; Borja Perez, Senior Vice President, Digital and Social Media, NBCUniversal Telemundo Enterprises<\/strong>; Edwin Gotay, Sr. Director, Hispanic Marketing, NASCAR<\/strong>; Pedro L. Rodriguez, Horizon Media Inc.<\/strong>; Jose Villa, CEO, Sensis<\/strong>; Cathy Hackl, Co-Founder, Mixed Reality Ventures<\/strong>, and Co-Author of Marketing New Realities: An Introduction to Virtual Reality and Augmented Reality Marketing, Branding, and Communications; Jonathan Guerin, Senior manager of public relations for the U.S. and Latin America, United Airlines<\/strong>; and Frankie Rodriguez, Partner and CEO, Anomaly.<\/strong><\/p>\n

The 2018 Hispanicize CMO & Diversity Summit spans the first two days of the event and is keynoted by Edelman CEO Richard Edelman, Prudential\u2019s Colin McConnell and Quantcast Chief Marketing and Communications Officer Steven Wolfe Pereira. A detailed schedule is available HERE<\/a>. The Hispanicize CMO & Diversity Summit is curated this year by Claudia Romo Edelman, co-chair of Hispanicize 2018 and Special Adviser to the UN Office of the SRSG for International Migration (OSRSMGIM).<\/p>\n

The full speakers roster of the jam-packed Hispanicize CMO & Diversity Summit agenda includes: Hector Mu\u00f1oz, CMO, Church\u2019s Chicken<\/strong>; Oscar Suris, Head of Corporate Communications, \u200eWells Fargo & Company<\/strong>; Enrique Santos, Chairman and Chief Creative Officer, iHeartLatino<\/strong>; Dametria Kinsley, Global Marketing Director, Cantu Beauty<\/strong>; Martin Stier, Global Head of HR, Printing Business and Marketing & Communications, HP Inc.<\/strong>; Joanna Lane, VP, Talent Engagement & Inclusion, Publicis<\/strong>; Amber Seikaly, Vice President, Corporate Communications \u2013 USAA<\/strong>; Vince Urrutia, Vice President \/ Chief Merchant \u2013 Tailored Offerings CVS Health<\/strong>; Lenny Marrero, Senior Director of Business Growth & Planning, Tailored Offerings, CVS Health<\/strong>; C\u00e9sar Taveras Online Marketing Manager \u2013 U.S. Hispanic Market, Rosetta Stone<\/strong>; Stephanie Jacoby, Vice President, Johnnie Walker<\/strong>; Catherine Hernandez-Blades, Senior Vice President, Chief Brand and Communications Officer, Aflac<\/strong>; Yvette Pe\u00f1a, Vice President, Multicultural Leadership Hispanic\/Latino Audience Strategy, AARP<\/strong>; Alexander Jutkowitz, Co-founder, GROUP SJR and Truffle Pig, CEO of Hill+Knowlton Strategies U.S.; <\/strong>Mike Valdes-Fauli, President, Pinta; <\/strong>Natalie Boden, CEO, Boden; <\/strong>and, Kety Esquivel, Senior Vice President \u2013 US Hispanic Consumer and Tech Practice, Edelman.<\/strong><\/p>\n

Unlike the rest of the Hispanicize event, attending the Hispanicize CMO & Diversity Summit is restricted only to brands, marketing executives, media companies and agencies. To register for this summit, click here<\/a>.<\/p>\n

This year\u2019s Hispanicize CMO Summit & Diversity agenda focuses on diversity and inclusion, multicultural trends and research, case studies as well as Latino social media\/digital best practices.<\/p>\n

2018 Sessions include:<\/p>\n

\u201cHispanic Marketing Roundtable: The Industry\u2019s Hot Button Issues and Trends of 2018\u201d<\/em><\/p>\n

\u201cBuilding a Multicultural Center of Excellence\u201d <\/em><\/p>\n

\u201cThe Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously\u201d <\/em><\/p>\n

\u201cCVS y M\u00e1s: Growth through Hispanic Initiatives\u201d<\/em><\/p>\n

\u201cThe Transformation of a Classic Brand into a Cutting-Edge One that Drives Conversation\u201d<\/em><\/p>\n

\u201cLatinos Hallmark: The Evolution \u2013 not the Revolution \u2013 of a Brand\u201d<\/em><\/p>\n

\u201cHow Cross-cultural Is Your Brand?\u201d<\/em><\/p>\n

\u201cJohnnie Walker Case Study\u201d<\/em><\/p>\n

\u201cVR\/AR: Why Mixed Reality Has Arrived and What Brands Can Do About It\u201d<\/em><\/p>\n

\u201cYes, Pigs Can Fly: The Chicarrones Story\u201d<\/em><\/p>\n

\u201cMulticultural Digital Trends in 2018 Townhall\u201d<\/em><\/p>\n

\u201cRosetta Stone: Digital Strategies That Work in Hispanic Marketing\u201d<\/em><\/p>\n

\u201cAflac: The World Needs More Storytellers: How to Unlock the Potential of Your Unique Story\u201d<\/em><\/p>\n

\u201cPasi\u00f3n for Sports: How Hispanics are Driving the Future of Sports Marketing in the U.S.\u201d<\/em><\/p>\n

The Hispanicize CMO & Diversity Summit is part of a four-strand D&I strategy of Hispanicize that also includes the Hispanicize Diversity Marketing and Communications Career Fair, Hispanicize U and a dedicated Hispanic public relations industry track that will be unveiled next week.<\/p>\n

Hispanicize Diversity Marketing and Communications Career Fair <\/strong>is another industry-first program that will take place on Wednesday April 18th from 1:00 p.m. to 5:30 p.m. and will be open to advertising, marketing, PR, social media and journalism professionals as well as university seniors from select partner institutions nationwide. Hispanicize will facilitate the space and process for agencies, brands and private companies from across the country who want to coordinate meetings with job candidates.<\/p>\n

Hispanicize U:<\/strong> This is a national initiative that allows universities to send several hundred of their best and brightest communications and journalism seniors to attend Hispanicize 2018 at no cost. Hispanicize U will feature an entire career track just for Hispanicize U attendees, and those students will have almost fully unfettered access to all other tracks of Hispanicize 2018 as well as to the major career and job fair.<\/p>\n

The Hispanicize CMO & Diversity Summit and the marketing track of all Hispanicize 2018 is sponsored by Publicis, H Code Media, CS Media Group, Best Western, Boden, Gil Media Co., Rep\u00fablica and Edelman.<\/p>\n

SPONSORSHIP INFORMATION<\/strong><\/p>\n

Sponsorship information for the career fair and Hispanicize 2018 can be obtained by emailing sponsorships@Hispanicize.com. (See the Hispanicize 2017 recap video here: https:\/\/www.youtube.com\/watch?v=fwvOwG5KVO4&t=25s)<\/a>.<\/p>\n

EVENT SPONSORS<\/strong><\/p>\n

The flagship partner of Hispanicize 2018 is Prudential Financial. Additional sponsors include Toyota, Universal Orlando Resort, HP, Microsoft, CNN, CNN en Espa\u00f1ol, Facebook, Amazon, Carnival Corporation, Wells Fargo, Walmart, United Airlines, Rep\u00fablica, Edelman, Publicis Groupe, Regions Bank, Cantu, the Greater Miami and Conventions Visitors Bureau, El Hint, Visit Philly, Israel Tourism, Telemundo, Microsoft, AARP, Suave, the Latino Museum, Revolver, HCode Media, Cesare Salerno, Ford Fund, Gil Media Co, Boden, Havas Formulatin, NASCAR, SBS\/La Music, Vioss, Otter Box, Anomaly, the City of Miami, Octopus Advertising Group, NBC News, CS Media Group, Egami Consulting, Calvert Foundation, Vioss, The Wharf, Creativas Group, Wow Mktg, The Graspa Group, Hispanicize Wire, InkLink Marketing, the AIDS Health Foundation, and Sensis.<\/p>\n

About The Hispanicize Event<\/strong><\/p>\n

Now in its 9th year, Hispanicize 2018 Week (www.HispanicizeEvent.com) (#Hispz18) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.<\/p>\n

Hispanicize 2018 is expected to draw more than 2,500 of the nation\u2019s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami\u2019s JW Marriott Marquis hotel, April 17-19, 2018.<\/p>\n

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and\/or Puerto Rico.<\/p>\n

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, Latina Moms, Exit 7 and the Hispanic PR Blog.<\/p>\n

The Hispanicize Event can be found on Facebook https:\/\/www.facebook.com\/Hispanicize<\/a>, Instagram (@HispanicizeEvent<\/a>) and Twitter (@Hispanicize<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI, FL – April 2, 2018 – (HISPANICIZE WIRE) – Senior marketing executives and industry leaders from Prudential, T-Mobile, United Airlines, and ColorComm are among the complete\u00a0speakers roster that organizers announced for the 2nd annual Hispanicize CMO & Diversity Summit of the annual Hispanicize event, April 17-19. Hispanicize 2018 (www.HispanicizeEvent.com), the 9th annual Latino trends… Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":25221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2359,2348],"tags":[9212,3503],"class_list":{"0":"post-25231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"category-negocios-finanzas","9":"tag-cmo-es","10":"tag-hispanicize-es","11":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2018\/04\/CMOSummit_HW.png","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2018\/04\/CMOSummit_HW.png","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/25231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=25231"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/25231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/25221"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=25231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=25231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=25231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}