MIAMI, FL \u2013 April 13, 2018 \u2013 (HISPANICIZE WIRE) \u2013 Organizers today announced the release of the Official Guide for Journalists Covering Hispanicize 2018.<\/p>\n
Now in its 9th year, Hispanicize 2018 Week (<\/span>www.HispanicizeEvent.com<\/span><\/a>) (#Hispz18) is the iconic and largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. The event is taking place in downtown Miami\u2019s JW Marriott Marquis hotel located at: 255 Biscayne Blvd Way, Miami, FL 33131<\/span><\/p>\n If you haven\u2019t registered for your press credentials yet, please do so here:<\/span> https:\/\/hispanicizeevent.com\/miami2018\/media\/<\/span><\/a><\/p>\n *Please note<\/b>, press check in begins at 7 am on Tuesday, April 17 in the lobby of the JW Marriott Marquis. Media can collect their badges there and will be using those press passes to access the event all week.<\/span><\/p>\n This Journalist Guide will equip you with a comprehensive breakdown of Hispanicize 2018\u2019s key moments, events and activations so you can navigate the event effectively.<\/span><\/p>\n We\u2019ve separated the media guide into 10 different sections outlining key features of the event. They are listed below:<\/span><\/p>\n The full<\/span> schedule<\/span><\/a> is now available online. As always, the most authoritative and up-to-date listing of schedules, speakers and activities is available on the event\u2019s official app that is available for download<\/span> HERE<\/span><\/a> (Hispanicize 2018) on Apple and Android devices.<\/span><\/p>\n SECTION 1: EVENT PHOTO AND VIDEO RESOURCES<\/b><\/p>\n Hispanicize 2018 will provide extensive photo and video support for media to shoot content but journalists are also welcomed to request free access to the event\u2019s in-house video and photo archives. Certain multimedia content is also being housed at<\/span> HispanicizeWire.com<\/span><\/a>, which frequently distributes press releases and media advisories for all sponsors.<\/span><\/p>\n It is recommended that journalists visit the Hispanicize 2018 video and images archives daily at this link:<\/span> http:\/\/hispanicizeevent.com\/media-assets\/<\/span><\/a>.<\/span><\/p>\n For additional assets from Hispanicize 2018, please contact DavEllePR: Davina@davellepr.com, michelle@davellepr.com, or <\/span>carolina@davellepr.com<\/span> (contact Carolina with any queries in Spanish).<\/span><\/p>\n SECTION 2: LATINOVATOR AWARDS\/LUNCHES & PRESS CONFERENCES<\/b><\/p>\n Hispanicize 2018 is proud to honor and award two exceptional individuals during our annual Latinovator luncheons:<\/span><\/p>\n LATINOVATOR RECIPIENT: LeJuan James, Content Creator\/Influencer<\/b><\/p>\n Tuesday, April 17, 2018 1:00pm – 1:45pm<\/b><\/p>\n Metropolitan Breakout JW Marriott Marquis Miami, Miami, FL, USA<\/span><\/p>\n The Latinovator Award interview will be followed by the Latinovator Press Conference in Plaza One, 5th Floor from 2 to 2:45 p.m.<\/span><\/p>\n LATINOVATOR RECIPIENT: Olga Ta\u00f1on, Musician\/Singer<\/b><\/p>\n Wednesday, April 18, 2018 1:00pm – 1:45pm<\/b><\/p>\n Metropolitan Breakout JW Marriott Marquis Miami, Miami, FL, USA<\/span><\/p>\n The Latinovator Award interview will be followed by the Latinovator Press Conference in Plaza One, 5th Floor from 2 to 2:45 p.m.<\/span><\/p>\n SECTION 3: EVENING EVENTS: CONCERTS, RED CARPETS and HAPPY HOURS:<\/b><\/p>\n TUESDAY, APRIL 17<\/b><\/p>\n OPENING RECEPTION AND CONCERT NIGHT presented BY AARP and iHeart. <\/b>Opening Musical Act San Luis and DJ Extreme.<\/span><\/p>\n WEDNESDAY, APRIL 18<\/b><\/p>\n 5th ANNUAL POSITIVE IMPACT AWARDS WITH JULIAN CASTRO AND FONSECA Hosted by Rafael Romo of CNN<\/b><\/p>\n Wednesday April 18, 2018 7:00pm – 10:00pm<\/span><\/p>\n 19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA<\/span><\/p>\n <\/p>\n Presented by Prudential Financial<\/strong>, the Positive Impact Awards are the ultimate VIP gala event and national award of all Hispanicize because it celebrates outstanding individuals nationwide who volunteer their time and resources to make a difference in the lives of Hispanic Americans across the country. This year\u2019s awards feature a keynote by former HUD Secretary Julian Castro and a special musical performance by super star singer Fonseca.<\/span><\/p>\n This year\u2019s winners are Wendy Carrillo, Julio Ricardo Varela and Kirk Michaelis. Each stood out above the rest for their efforts to propel action through civic engagement, accountability through journalism and selfless acts in providing humanitarian relief efforts. Created in honor of the late Hispanicize co-founder Louis Pagan, the Person of the Year award winner will be named onstage at the conclusion of the program.<\/span><\/p>\n <\/p>\n THURSDAY, APRIL 19 (Community Day at Hispanicize 2018)<\/b><\/p>\n FACEBOOK COMMUNITY LAUCH KEYNOTE<\/b><\/p>\n Thursday April 19, 2018 8:45am – 9:10am<\/b><\/p>\n Nona Jones leads multi-cultural, faith-based, youth and nonprofit community partnerships for Facebook, the world\u2019s leading social networking and social media company. In her role, Nona is responsible for helping develop and drive the product strategy undergirding Facebook\u2019s mission of giving its 2 billion members the power to build community and bring the world closer together.<\/span><\/p>\n TECLA AWARDS<\/b><\/p>\n Thursday April 19, 2018 7:00pm – 10:00pm. Red carpet walk starts at 7 p.m. sharp.<\/b><\/p>\n 19th Floor JW Marriott Marquis Miami, Miami, FL 33132, USA<\/b><\/p>\n Hispanicize 2018 concludes with the the most prestigious national honor celebrating the achievements of top Latinx and multicultural digital content creators, the Tecla Awards. La Abuela, Jenny Lo, is this year’s host, so watch out! The awa<\/span>rds will feature a musical performance. This night is one of the hottest tickets of the event!<\/span><\/p>\n SECTION 4: VISUAL REPORTING OPPORTUNITIES<\/b><\/p>\n Hispanicize will be packed with many opportunities for fun video and photojournalism. In order to assist you with what some of those highlights are, here is a list of suggestions:<\/span><\/p>\n Latinovator Lunches. Both of these Latinovators are outstanding Latino\/a individuals who have accomplished something truly remarkable. Journalists will have the opportunity to a meet and greet them as well as to have photo ops.<\/span><\/p>\n **For interview requests, please contact DavEllePR: Davina@davellepr.com, <\/span>michelle@davellepr.com<\/span>, <\/span>carolina@davellepr.com<\/span> (Contact Carolina with queries in Spanish)<\/span><\/p>\n Sponsor Exhibits (Every day)<\/b>: Major exhibitors include Prudential Financial, Microsoft, Toyota, CVS Health, Wells Fargo, SBS\/La Musica, United Airlines, and many more.<\/span><\/p>\n Artist on the Rise Music Lounge:<\/b> Major music acts will be performing daily. Attendees are welcome to visit and relax on the couches and watch the performances from emerging artists. We will update media and attendees daily with who will be performing.<\/span><\/p>\n 2018 5th Annual Positive Impact Awards (Wednesday):<\/b> Photo opportunities will be available on the red carpet and during the show.<\/span><\/p>\n 4th Annual Tecla Awards (Thursday)<\/b>: Photo opportunities will be available on the red carpet and during the show.<\/span><\/p>\n SECTION 5: NEW & NOTABLE at Hispanicize 2018:<\/b><\/p>\n Each year, Hispanicize Event Miami brings together industry stand-outs to create an agenda that is timely, dynamic and forward-thinking. This year, some of the event\u2019s new additions include:<\/span><\/p>\n SECTION 6: TOP DAILY SESSION HIGHLIGHTS \u2013 DAILY<\/b><\/p>\n (Refer to Schedule at<\/span> http:\/\/hispanicizeevent.com\/schedule\/<\/span><\/a> and at the Hispanicize App for real-time updates)<\/span><\/p>\n Tuesday, 4\/17:<\/b><\/p>\n 7:00 am: PRESS REGISTRATION BEGINS<\/span><\/p>\n 7:30 am: Brands Love Creators Speed-Dating Breakfast (Presented by Disney)<\/span><\/p>\n 8:30 am: Welcome Remarks By Manny Ruiz, Founder, Hispanicize Media Group and Joe Uva, Newly Appointed CEO, Hispanicize Media Group (19th Floor)<\/span><\/p>\n 9:10 a.m. Keynote address by Richard Edelman, CEO of Edelman at the CMO & Diversity Summit<\/span><\/p>\n 10:00 am: Official Kick Off of Hispanicize U by presenting partner HP (5th Floor)<\/span><\/p>\n 10:10 am: Microsoft Keynote – Culture Transformation: How Microsoft is empowering every person and organization on the planet to achieve more with Diego Rejtman (5th Floor)<\/span><\/p>\n 10:45 am:\u00a0Keynote address bySteven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast<\/span><\/p>\n 11:00 am: Latina Journalists in the Era of #MeToo with Jennifer Marcial Osacio, Gloria Ordaz, Lorraine Pazeres, Veronica Villafane<\/span><\/p>\n 12:45 pm The 7 Virtues: Keynote address by\u00a0Colin McConnell, Senior Vice President and Chief Brand Officer,\u00a0 Prudential<\/span><\/p>\n 1:00 pm: LeJuan James Latinovator Presentation (Presented by Microsoft) (3rd Floor)<\/span><\/p>\n 2:00 pm: LeJuan James Press Conference (5th Floor)<\/span><\/p>\n 2:20 pm: #Prup\u00e1rate: How Authentic Storytelling Opens People\u2019s Heart to Financial Content<\/span><\/p>\n Wednesday, 4\/18:<\/b><\/p>\n 9:00 am: Multicultural Digital Trends in 2018 Townhall<\/span><\/p>\n 10:45 am: Pasi\u00f3n for Sports: How Hispanics are Driving the Future of Sports Marketing<\/span><\/p>\n 11:00 am: Let\u2019s Learn Together with Don Francisco: Understanding the Facts about Type 2 Diabetes with Don Francisco<\/span><\/p>\n 1:00 to 5:30 pm: Hispanicize Diversity Marketing and Communications Career Fair<\/span><\/p>\n 3:00 pm: McDonald’s: Building Brand Reputation and Driving Traffic Among Hispanic Consumers<\/span><\/p>\n 7:00 pm: Positive Impact Awards with Julian Castro and performance by Fonseca<\/span><\/p>\n Thursday, 4\/19:<\/b><\/p>\n 10:00 am: Latinovator Press Conference<\/span><\/p>\n 10:00 am The Latino Perfect Pitch (Presented by Wells Fargo)<\/span><\/p>\n 1:00 pm<\/span>: Latinos in the Crossroads of Politics, Policy and Leadership Identity with NBC\u2019s Jose Diaz-Balart<\/span><\/p>\n 3:30 pm: Crisis of Puerto Rico Through A Social Lens: Now What? (Presented by Ana G. Mendez University System)<\/span><\/p>\n 5:00 pm: NBC News Reception<\/span><\/p>\n 7:00 to 10 pm: Tecla Awards<\/span><\/p>\n SECTION 7: Expected VIP Guests (Please see schedule for many more \u2013 below is ONLY a sampling)<\/b><\/p>\n LeJuan James, Content Creator\/Influencer<\/span><\/p>\n Olga Ta\u00f1on, Singer<\/span><\/p>\n Don Francisco, Univision Network TV Host<\/span><\/p>\n Fonseca, Singer<\/span><\/p>\n Ladama, Musician<\/span><\/p>\n MelyMel, Musician<\/span><\/p>\n COASTCITY, Musician<\/span><\/p>\n Jos\u00e9 D\u00edaz-Balart, Anchor, NBC News<\/span><\/p>\n Franco el mas Franco, Radio Personality<\/span><\/p>\n Jessica Carrillo, Telemundo Host\/Personality<\/span><\/p>\n Rosina Grosso, Telemundo Deportes Host<\/span><\/p>\n Mauricio Novoa, Actor, best known for ‘Al otro lado del muro’<\/span><\/p>\n Many others!<\/span><\/p>\n SECTION 8: General Event Facts<\/b><\/p>\n Now in its ninth year, Hispanicize 2018 Week is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.Hispanicize 2018 is taking place April 17-19th in Miami, FL at the JW Marriott Marquis and is expected to gather more than 2,500 of the nation\u2019s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days.<\/span><\/p>\n To see more, visit here:<\/span> https:\/\/hispanicizeevent.com\/miami2018\/about\/<\/span><\/a><\/p>\n SECTION 9: SOCIAL MEDIA<\/b><\/p>\n Several of the Top Expected Event Hashtags we recommend you track are:<\/b><\/p>\n #Hispz18<\/span><\/p>\n #Prup\u00e1rate<\/span><\/p>\n #PruPact<\/span><\/p>\n #TeclaAwards<\/span><\/p>\n #ElPerfectPitch<\/span><\/p>\n #VayamosJuntos<\/span><\/p>\n #UnitedAtHispanicize<\/span><\/p>\n #UnitedJourney<\/span><\/p>\n #MicrosoftLatinx<\/span><\/p>\n #MicrosoftAtHispz<\/span><\/p>\n #VayamosJuntos <\/span><\/p>\n #ToyotaRockstar<\/span><\/p>\n Where to Follow Hispanicize:<\/b><\/p>\n Twitter: @Hispanicize \/<\/span> https:\/\/twitter.com\/Hispanicize<\/span><\/a><\/p>\n Facebook:<\/span> https:\/\/www.facebook.com\/Hispanicize<\/span><\/a><\/p>\n YouTube:<\/span> https:\/\/www.youtube.com\/channel\/UCYwxDMh5BfkfsuIWXAUiYJQ<\/span><\/a><\/p>\n\n
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