{"id":33059,"date":"2021-04-05T17:51:47","date_gmt":"2021-04-05T21:51:47","guid":{"rendered":"https:\/\/noticiaswire.wpengine.com\/?p=33059"},"modified":"2022-01-31T12:28:27","modified_gmt":"2022-01-31T17:28:27","slug":"spanish-broadcasting-system-and-katz-radio-group-announce-multi-year-partnership","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/spanish-broadcasting-system-and-katz-radio-group-announce-multi-year-partnership\/","title":{"rendered":"Spanish Broadcasting System and Katz Radio Group Announce Multi-Year Partnership"},"content":{"rendered":"

MIAMI, FL – April 5, 2021 \u2013 (NOTICIAS NEWSWIRE) – <\/strong>Spanish\u00a0<\/strong>Broadcasting\u00a0<\/strong>System,\u00a0<\/strong>Inc. <\/strong>(SBS) (OTCQX: SBSAA), the leading minority certified, Hispanic multimedia and entertainment company in the U.S., announced today that Katz Radio Group, the nation\u2019s largest media sales organization, will now serve as SBS\u2019s national sales representative under a multi-year agreement.<\/p>\n

Under the new partnership, Katz divisions \u2014 Christal Radio and Katz Radio \u2014 will manage SBS\u2019 national spot business along with the creation of dynamic multicultural audio marketing campaigns across SBS\u2019s major markets: New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.<\/p>\n

Understanding the diversity and influence of the US Hispanic consumer, the new SBS-Katz partnership further amplifies their mutual commitment to increasing multicultural offerings for today\u2019s brands as, more than ever before, advertisers are aware of the need to invest in targeting diverse audiences with cultural and inclusive messaging. Katz will also continue to lead audio advocacy efforts with advertisers and agencies to ensure diversity, equity and inclusion in media planning and buying.<\/p>\n

\u201cAs the largest minority-owned and certified Hispanic multimedia company, we have been committed to culturally engaging, entertaining and uplifting Hispanics across the nation since our inception nearly four decades ago,\u201d said Albert Rodriguez, COO, Spanish Broadcasting System. \u201cOur partnership with Katz is a testament of our commitment and we couldn\u2019t be more excited to work with them on developing innovative solutions for brands that are looking to engage with Hispanics through our unparalleled offerings.\u201d<\/p>\n

\u201cKatz is exceptional at educating marketers on how best to reach multicultural consumers through audio campaigns,\u201d said Elisa Torres, EVP, AIRE Radio Networks and SBS National. \u201cWe\u2019re very excited to bring our diverse and broad audio footprint together in order to provide advertisers unique opportunities that engage our multicultural consumers in a meaningful way.\u201d<\/p>\n

\u201cThe new partnership with SBS further amplifies Katz\u2019s commitment to providing Hispanic marketing solutions to our advertisers with unparalleled scale. We are thrilled to partner with Latino powerhouse SBS during this exciting time for multicultural marketing,\u201d said Christine Travaglini, President of Katz Radio Group.<\/p>\n

About\u00a0<\/strong>Spanish<\/strong>\u00a0<\/strong>Broadcasting<\/strong>\u00a0<\/strong>System<\/strong>,\u00a0<\/strong>Inc<\/strong>.:<\/strong>
\nSpanish\u00a0Broadcasting\u00a0System,\u00a0Inc. owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the\u00a0Spanish\u00a0Tropical, Regional Mexican,\u00a0Spanish\u00a0Adult Contemporary, Top 40 and Latin Rhythmic format genres.\u00a0SBS is also the home of the #1 radio station in the country regardless of language, WSKQ-FM 97.9. SBS\u00a0also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading\u00a0Spanish-language radio programming to over 300+ affiliated stations reaching 95% of the U.S. Hispanic audience.\u00a0SBS\u00a0also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico.\u00a0SBS\u00a0also produces live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at\u00a0www.spanishbroadcasting.com<\/a>.<\/p>\n

About Katz Media Group:
\n<\/strong>Katz Media Group is the leading media sales organization that provides advertisers with the power of local impact on a national scale. Katz seamlessly activates influential connections with over 200 million weekly\u00a0consumers across the country through its two companies \u2014 Katz Radio Group and Katz Television Group \u2014 collectively representing more than 3,300 radio stations, 800 television stations, and their digital platforms. As a trusted sales partner, Katz is dedicated to using the latest technology, data, and strategic insights to create custom campaigns that target advertisers\u2019 needs and deliver results in every market across the country. Katz is based in New York City, with a total of 14 regional offices nationwide. For more information, visit us online at www.katzmedia.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

— Partnership Expands Katz\u2019s Multicultural Offerings for Advertisers —<\/em><\/p>\n","protected":false},"author":2,"featured_media":33056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2350,2348],"tags":[18488,18489,17967],"class_list":{"0":"post-33059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entretenimiento","8":"category-negocios-finanzas","9":"tag-katz-radio-group-es","10":"tag-sbs-es","11":"tag-spanish-broadcasting-system-es","12":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2021\/04\/SBS-KATZ-FEATURED-600x400.jpg","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2021\/04\/SBS-KATZ-FEATURED-600x463.jpg","author_info":{"display_name":"mruiz","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/mruiz\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/33059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=33059"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/33059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/33056"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=33059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=33059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=33059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}