LOS ANGELES, CA – May 28, 2021 – (LATINX NEWSWIRE) \u2013 Organizers of Cinco de Mayo LA today announced that the Saturday, May 29th virtual pop culture and music festival will feature a special Latinos in Hollywood video series spotlighting the history of Hispanics in cinema.<\/p>\n
The: 30 to :45 sec segments are from the groundbreaking documentary \u201cThe Bronze Screen: 100 Years of The Latino Image in Hollywood Cinema\u201d that was produced by Nancy De Los Santos, Alberto Dominguez, and Susan Racho. The segments are being presented in collaboration with them and Latin Heat Media and feature the likes of Anthony Quinn, Raquel Welch, Rita Moreno, and more.<\/p>\n
Some of the biggest stars in Hollywood during the 1920s and 30’s were Dolores del Rio, Ramon Novarro, Lupe Velez and Ricardo Montaban,\u201d said Bel Hernandez, founder and publisher of Latin Heat Media. \u201cCinco de Mayo LA is proud to bring you a glimpse of the history of Latinos in Hollywood in short clips of the groundbreaking and important documentary The Bronze Screen. This documentary highlights examines, analyzes, and critiques the portrayal of Latinos in Hollywood over the course of a century. To know our history empowers us to learn to create a better future.\u201d<\/p>\n
The festival will broadcast and live stream from 6 to 8 p.m. PT on multiple national TV channels and live stream media platforms, including the festival\u2019s own website, www.CincodeMayoLA.com<\/a> and Facebook fan page. To see where to view the broadcast and live stream of Cinco de Mayo LA click <\/strong>HERE<\/strong><\/a>.<\/strong><\/p>\n A TREMENDOUS TALENT LINE-UP<\/strong><\/p>\n Co-hosted by Hollywood stars Rosario Dawson (\u201cThe Mandalorian\u201d) and Melissa Barrera (upcoming \u201cIn The Heights\u201d) and presented by the Latino Community Foundation (LCF), the festival features 20 Latinx music stars and will help raise awareness and funds for the California Rural Legal Assistance, Inc. (CRLA), one of the nation\u2019s most prestigious farmworker-serving organizations.<\/p>\n Music Roster, Fashion and Fun<\/strong><\/p>\n Among the talent performing in the virtual festival are: Manuel Turizo, La Original Banda Limon, and Tefi Valenzuela. The virtual festival\u2019s growing talent roster represents a cross-section of music genres and nationalities that includes, in alphabetical order: Alaina Castillo; Andrekza; Connie Pe\u00f1a; Dafne; Diego Latoo; El Chapo De Sinaloa; Grupo G; ICC; Jessi Uribe; Jawn Darko; Lady Vixxen; La Original Banda Limon; La Santa Cecilia; Los Dioses Del Ritmo; Los Wizzards; Melanie Pfirrman; Paola Jara; Soleil; Tefi Valenzuela; and Yanet Guadalupe. To view the latest festival roster click\u00a0<\/strong>HERE<\/a>.<\/strong><\/p>\n To download images, videos and other festival files FREE, click <\/strong>HERE<\/a>.<\/strong><\/p>\n In addition to showcasing music and fashion, Cinco de Mayo LA will also feature a comedy skit by festival social media influencers co-hosts the MexicanGueys, mixology segments, recipes, and other creative surprises. As part of the LCF\u2019s title partnership with the festival, the event will highlight the importance of Latinos taking the COVID vaccine. Cinco de Mayo LA will also spotlight this summer\u2019s event film, \u201cIn The Heights,\u201d based on the Lin-Manuel Miranda Tony Award-winning musical, which Warner Bros. Pictures is releasing nationwide in theaters and on HBO Max on June 11; it will be available on HBO Max for 31 days from theatrical release.<\/p>\n Even though this year\u2019s festival is purely on broadcast TV and live stream due to COVID, the event is laying the groundwork for what organizers hope can be an in-person and live stream spectacle in 2022 on the streets of L.A.<\/p>\n Elevating Farmworkers<\/strong><\/p>\n More than a third of U.S. farmworkers live in California, 92% are Latino and help produce a third of the nation\u2019s vegetables and more than 350 food commodities. They have labored in the fields through the pandemic and are a driving force that keeps the nation\u2019s grocery stores stocked. Yet, despite the hazards that farmworkers face, they receive far fewer legal protections than most other workers.<\/p>\n Brilla Media partnered with CRLA because of the organization\u2019s 55-year track record of providing legal assistance in the areas of labor and employment, housing, health, and education to farmworkers throughout California. As part of its partnership with CRLA, Brilla Media will be hosting a continuous call to donate on the festival broadcast, which some of the celebrities and music artists themselves will promote. All of the donations submitted through this special festival link,\u00a0http:\/\/weblink.donorperfect.com\/CRLA-Cinco<\/a>, will go directly to CRLA.<\/p>\n Sponsors and Production Partners<\/strong><\/p>\n In addition to the LCF, sponsors also include Converse, WSS, Warner Bros. Pictures\u2019 \u201cIn The Heights,\u201d Disney and Pixar\u2019s \u201cLuca,\u201d the Friends of the National Museum of the American Latino, and MyCajita.<\/p>\n Other strategic partners, producers, and media allies for this year\u2019s Cinco de Mayo LA festival include VME; Spanish Broadcast System (SBS); Tarima; Maria Marin Live; EsTiempo; Latin Heat Media; Viva Live TV; The Cerro Group; La Plaza de Cultura y Artes; Dustelli Music; La Santa Cecilia; and MexicanGueys. Special production credits go to the producers of \u201cThe Bronze Screen: 100 Years of The Latino Image in Hollywood Cinema\u201d, Nancy De Los Santos, Alberto Dominguez, and Susan Racho; Vianney Rodriguez of Tex-Mex Queen and Sweet Life Bake; and Nicole Presley of Presley\u2019s Pantry.<\/p>\n The festival\u2019s agency of record is De Alba Communications. The event\u2019s publicists are Victoria Sanchez de Alba and Ceci Toro.<\/p>\n Viewing \/ Distribution \/ Production Partners<\/strong><\/p>\n Cinco de Mayo LA will be able to be viewed on multiple TV and live stream platforms, including VME\u2019s national TV network (see your local listings), Viva Live TV\u2019s OTT platform, MegaTVO, Mega TV Puerto Rico, as well as the Facebook fan pages of SBS\u2019 La Musica Mega 97.9 (NYC), 97.9 La Raza (Los Angeles), El Zol 106.7 (Miami), Mega 96.3 (Los Angeles), 93.1 Amor (NYC), 93.3 La Raza (San Francisco), Zeta 92 (Miami), Ritmo 95.7 (Miami), Maria Marin Live, MexicanGueys, the Latino Community Foundation, and Cinco de Mayo L.A., among others.<\/p>\n Award-winning broadcaster and producer Richy Miranda-Cortese and his team have partnered with Brilla Media for this historic multimedia broadcast.<\/p>\n About Brilla Media<\/strong> Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns.<\/p>\n The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).<\/p>\n Brilla\u2019s team was created by Manny Ruiz, Ralph and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries. Follow Brilla Media on LinkedIn, Twitter, and Facebook.<\/p>\n About Latino Community Foundation About California Rural Legal Assistance Unlike criminal cases, people aren\u2019t guaranteed the right to an attorney in civil legal matters. That means low-income people unable to afford an attorney are at a huge disadvantage when facing a landlord or employer with strong legal representation\u2014not exactly \u201cjustice for all.\u201d<\/p>\n Through 17 offices statewide, CRLA provides free legal services and education to tens of thousands of low-income Californians and litigates cases that benefit even more people.<\/p>\n
\n<\/strong>Latino-owned and operated, Brilla Media provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling.<\/p>\n
\n<\/strong>The Latino Community Foundation is on a mission to unleash the civic and economic power of Latinos in California. LCF has the largest network of Latino philanthropists in the country and has invested $17 million to build Latino civic and political power and leadership in the state. It is the only statewide foundation solely focused on investing in Latino youth and families in California. For more info, please visit www.latinocf.org<\/a>.<\/p>\n
\n<\/strong>California Rural Legal Assistance, Inc. (CRLA) was founded in 1966 to be a world-class nonprofit law firm for those who cannot afford to pay a private attorney.<\/p>\n