{"id":42211,"date":"2022-05-12T10:00:27","date_gmt":"2022-05-12T14:00:27","guid":{"rendered":"https:\/\/www.noticiasnewswire.com\/?p=42211"},"modified":"2022-05-12T10:00:35","modified_gmt":"2022-05-12T14:00:35","slug":"the-power-of-multicultural-agencies","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/the-power-of-multicultural-agencies\/","title":{"rendered":"The Power of Simple Ideas for Multicultural Agencies"},"content":{"rendered":"<p>MIAMI, FL \u2014 May 12, 2022 \u2014 (<a href=\"https:\/\/www.noticiasnewswire.com\/es\/\">NOTICIAS NEWSWIRE<\/a>) \u2014 <span style=\"font-weight: 400\">For the second straight year, <\/span><a href=\"https:\/\/www.produ.com\/noticias\/eng\/circulo-creativo-usa-hmc-y-produ-presentan-el-informe-de-creatividad-hispana-el-poder-de-las-ideas-simples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">PRODU<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"http:\/\/www.circulocreativo.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Circulo Creativo USA<\/span><\/a><span style=\"font-weight: 400\"> and the Hispanic Marketing Council (HMC) have reviewed the dynamic work of multicultural agencies and their creative output in the report: \u201cThe Power of Simple Ideas\u201d, which is included in The HMC 2022 Hispanic Market Guide (pages 42 to 52).<\/span><\/p>\n<p><span style=\"font-weight: 400\">This special report is based on contributions from agencies such as alma with its campaign <\/span><i><span style=\"font-weight: 400\">Better With for Pepsi<\/span><\/i><span style=\"font-weight: 400\">; d exposito &amp; Partners with <\/span><i><span style=\"font-weight: 400\">Hispanic Influencer Engagement<\/span><\/i><span style=\"font-weight: 400\"> for NYC Health + Hospitals; BBQ Agency with <\/span><i><span style=\"font-weight: 400\">Hy Cite<\/span><\/i><span style=\"font-weight: 400\"> for Royal Prestige; Casanova\/\/McCann with <\/span><i><span style=\"font-weight: 400\">Jasmin and Christian<\/span><\/i><span style=\"font-weight: 400\"> for Mucinex; Dieste with <\/span><i><span style=\"font-weight: 400\">Deja Tu Huella<\/span><\/i><span style=\"font-weight: 400\"> (Leave Your Mark) for Cheetos; and We Believers with <\/span><i><span style=\"font-weight: 400\">Plastic Fishing Tournament<\/span><\/i><span style=\"font-weight: 400\"> for Corona beer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The HMC 2022 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers. Additionally to the profile on effective Hispanic creative by C\u00edrculo Creativo USA and PRODU, it includes also other top trends in Hispanic marketing, research and insights from Kantar and Nielsen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cHispanic buying power is projected to increase 150 percent to $2.6 trillion by 2025, making Hispanics the most formidable growth opportunity,\u201d said HMC Chair Gonzalo Del Fa, President of GroupM Multicultural. \u201cThis is the guide to earmark as organizations analyze their marketing spend, distribution, strategies and partnerships. We are now, and the opportunity is now.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Highlights of the HMC 2022 include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Key advertiser and agency relationships, sectors and contacts.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Top trends for marketers, including the diversity within Hispanics, cultural blind spots in entertainment and marketing, inclusive casting vs portrayal in advertising, and much more.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Comprehensive demographic, marketing and media information.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> A profile on key Hispanic advertising campaigns and the power of simple ideas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This new publication is available to view online or to download for free <\/span><a href=\"https:\/\/hispanicmarketingcouncil.org\/hispanic-market-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI, FL \u2014 May 12, 2022 \u2014 (NOTICIAS NEWSWIRE) \u2014 For the second straight year, PRODU, Circulo Creativo USA and the Hispanic Marketing Council (HMC) have reviewed the dynamic work of multicultural agencies and their creative output in the report: \u201cThe Power of Simple Ideas\u201d, which is included in The HMC 2022 Hispanic Market Guide&#8230; <a href=\"https:\/\/www.noticiasnewswire.com\/es\/the-power-of-multicultural-agencies\/\" class=\"learn-btn\">Continue Reading<\/a><\/p>\n","protected":false},"author":15,"featured_media":42207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2359,2348],"tags":[],"class_list":{"0":"post-42211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-es","8":"category-negocios-finanzas","9":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2022\/05\/featured-image-16-600x400.jpg","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2022\/05\/featured-image-16-600x463.jpg","author_info":{"display_name":"vicente","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/vicente\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/42211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=42211"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/42211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/42207"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=42211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=42211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=42211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}