{"id":53168,"date":"2024-07-01T09:00:19","date_gmt":"2024-07-01T13:00:19","guid":{"rendered":"https:\/\/www.noticiasnewswire.com\/?p=53168"},"modified":"2024-07-01T09:10:49","modified_gmt":"2024-07-01T13:10:49","slug":"latin-us-day-at-cannes-lions","status":"publish","type":"post","link":"https:\/\/www.noticiasnewswire.com\/es\/latin-us-day-at-cannes-lions\/","title":{"rendered":"Latin US Day at Cannes Lions: Celebrating the Growing Influence of Hispanic Advertising"},"content":{"rendered":"

MIAMI, FL \u2014 July 1, 2024 \u2014 (NOTICIAS NEWSWIRE<\/a>) \u2014 The Cannes Lions festival saw the inaugural Latin US Day, convening leaders from the Hispanic advertising industry to explore the burgeoning opportunities in this rapidly growing market. Produced by PRODU and co-sponsored by Adsmovil and Malka, the event partnered with the Hispanic Marketing Council, Creyentes, Hispanic Star, C\u00edrculo Creativo USA, MEL, MXN, and the Sammy Alliance, and was hosted by Advertising Week.<\/p>\n

The prestigious gathering took place at the scenic Cannes Le Rooftop within the Advertising Week Deck. This event aimed to celebrate and highlight the Hispanic community’s influence in the advertising and marketing sectors.<\/p>\n

\u00abLatinos lack a sense of representation in the media, and they don’t identify with brands,\u00bb said Claudia Romo Edelman, CEO & Founder of the We Are All Human Foundation, who kicked off the event alongside Chef Alfredo Oropeza.<\/p>\n

Participants unanimously agreed that food, culture, music, family, and language are the elements that unify and give identity to Latinos. Following the opening remarks, the event featured five additional panels.<\/p>\n

In one panel, Cynthia Kleinbaum Milner, CMO of Moneylion; Warren Marenco Chase, VP of Liberty Mutual; Andrea Siqueira, ECD at Energy BBDO; Pete Lerma, founder of LERMA\/; and Claudia Romo Edelman discussed the influence of Gen Z on the industry. Moderated by Bill Davaris, CEO of Malka, they highlighted how Gen Z has opened new avenues of inspiration. \u201cThe new generation is always in search of inspiration and content,\u201d said Kleinbaum.<\/p>\n

Another panel featured Michael Roca, Executive Director at Omnicom Media Group\u2019s Cross-Cultural Center of Excellence; Francisco C\u00e1rdenas, Principal of Digital Strategy & Integration at LERMA\/; and Doug Melville, CEO of Jodie AI. They emphasized the necessity of diverse teams within agencies and brands to effectively connect with Hispanic users.<\/p>\n

This next comversation, moderated by Mara Fern\u00e1ndez, Chief Transformation Officer of PRODU, included Tanya De Poli, Founder & COO of FOUNDERS; Jessica Ricaurte, CRO of Adsmovil; and Santi Lucero, Global Creative Director at Samy Alliance, discussed the importance of cultural authenticity in campaigns, stressing that adaptation is not enough.<\/p>\n

\u201cThe only way to achieve a campaign with global reach and impact is with a multicultural team,\u201d said De Poli, noting that his independent agency boasts 65 employees from 15 different countries.<\/p>\n

Highlighting the importance of an authentic connection, Luis Miguel Messianu, Founder-President-Chief Creative Officer at MEL, and Marco Vega, Co-founder, President & CSO at Creyentes, introduced the Hispanic Marketing Council\u2019s #StopLatinoCoating campaign. This initiative aims to educate North American CMOs about the Hispanic market, which they described as the fifth largest country in the world.<\/p>\n

\u201cIf you\u2019re not doing Latino marketing, you\u2019re not doing marketing,\u201d concluded Messianu.<\/p>\n

Read the Latin US Day special report here<\/a><\/strong><\/p>\n

About PRODU
\n<\/strong>For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU’s three free newsletters reach over 30,000 subscribers daily.<\/p>\n","protected":false},"excerpt":{"rendered":"

MIAMI, FL \u2014 July 1, 2024 \u2014 (NOTICIAS NEWSWIRE) \u2014 The Cannes Lions festival saw the inaugural Latin US Day, convening leaders from the Hispanic advertising industry to explore the burgeoning opportunities in this rapidly growing market. Produced by PRODU and co-sponsored by Adsmovil and Malka, the event partnered with the Hispanic Marketing Council, Creyentes,… Continue Reading<\/a><\/p>\n","protected":false},"author":15,"featured_media":53165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2358,2359],"tags":[],"class_list":{"0":"post-53168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet-tecnologia","8":"category-marketing-es","9":"entry"},"acf":[],"featured_image_src":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2024\/06\/625x463_2024-600x400.png","featured_image_src_square":"https:\/\/www.noticiasnewswire.com\/wp-content\/uploads\/2024\/06\/625x463_2024-600x463.png","author_info":{"display_name":"vicente","author_link":"https:\/\/www.noticiasnewswire.com\/es\/author\/vicente\/"},"_links":{"self":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/53168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/comments?post=53168"}],"version-history":[{"count":0,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/posts\/53168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media\/53165"}],"wp:attachment":[{"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/media?parent=53168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/categories?post=53168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noticiasnewswire.com\/es\/wp-json\/wp\/v2\/tags?post=53168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}