FAIRFAX, VA — October 26, 2022 — (NOTICIAS NEWSWIRE) — The Hispanic Marketing Council (HMC) will present a free industry-wide webinar on November 3rd at 2:00 p.m. EST focusing on McDonald’s “Spotlight Dorado,” a multiyear initiative that elevates Latino storytellers in front of and behind the camera and features a national film competition and mentorship program. For more information and to register, click here.
In McDonald’s “Spotlight Dorado” Case Study: Using Brand Influence & Scale to Boost Latino Representation, both agency and client teams will share what key insights served as the cornerstone for this campaign, what challenges and opportunities they faced, and how McDonald’s was able to engage the Latino community effectively and creatively. In addition, the three filmmaker finalists competing for the top prize will preview their movies and discuss how Spotlight Dorado is impacting the Latino creators’ community.
Speakers include Lorena Russi, Director, A History of Sitting in Waiting Rooms; Jesus Celaya, Director, Lucha Noir; and Jazmin Aguilar, Director, Kid Ugly. The webinar will be moderated by Manny Ruiz, Co-Founder/Producer, Nuestro Stories.
The HMC Webinar Series is a year-round educational platform featuring dynamic and interactive one-hour sessions with notable newsmakers, C-suite leaders and top trendsetters in the industry. With high-caliber content from thought leaders in marketing, communications and advertising, cutting-edge research, and educational panels, the HMC Webinar Series is a free resource with upcoming sessions and replays available at hispanicmarketingcouncil.org/webinars.
For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.
About HMC:
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.