NYC-based start-up CAMINTEL has partnered with Post Foods in the successful deployment of ‘engagement marketing’ techniques in the run-up to a concert in Miami. Engagement marketing is an emerging discipline which extends the reach of conventional marketing via smartphones, personal computers, social media, and so-called ‘smart media.’ At the Miami event, CAMINTEL’s NFC technology enabled Post Foods to connect with its customers in novel and creative ways.
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