MIAMI, FL – April 5, 2018 – (HISPANICIZE WIRE) – Organizers of Hispanicize 2018 (www.HispanicizeEvent.com) today unveiled the comprehensive agenda of speakers, sessions and keynoters for the national Hispanicize U program that will debut at the 9th annual Latino trends event, April 17-19 at Miami’s JW Marriott Marquis.
Co-founded and presented by HP, Hispanicize U is an unprecedented national initiative that allows universities to send several hundred of their best and brightest communications and journalism seniors and recent graduates to attend Hispanicize 2018 at no cost. Hispanicize U features an entire career track just for Hispanicize U attendees, and those students will also have almost fully unfettered access to all other tracks of Hispanicize 2018.
“Our Hispanicize U agenda reflects a collaborative labor of love for many professionals and partner companies who, like Hispanicize and HP, believe it is crucial to build a pipeline for diversity and inclusion in the fields of fields of advertising, PR and communications,” said Hispanicize Media Group founder Manny Ruiz. “We’re confident that what we’re doing is going to address the professional pipeline issue for diverse professionals in the marketing and communications fields which is what’s most exciting about this program.”
AGENDA AND SPEAKERS
The inaugural Hispanicize U features a cross section of senior marketing, PR, HR and journalism executives that will address the most crucial trends, ideas and insights impacting university seniors and recent grads in the fields of marketing and communications.
Hispanicize U kicks off with a keynote by Diego Rejtman, Senior Director of Microsoft Global University Recruiting, who will give a creative talk about “The World as YOUR Platform.”
Featured speakers for the full track include: Kira Vilanova, EMMY® Award-winning, TV Host and Producer; Mary Ann Gomez Orta, President/CEO, Congressional Hispanic Leadership Institute (CHLI); David Duckenfield, Partner, Balsera Communications; Lizza Monet Morales of My Life as Lizza; Sebastian Gómez and Espe Hernandez of Two Trends; Anabelle Blum, La Familia Perfecta; Zaine Dean, Content Director, Hispanicize Media Group; Carlos Correcha-Price, General Manager, Edelman Miami; Rosanna M. Fiske, Corporate Communications, Wells Fargo & Company; Annette Gonzalez, Hunter; Kalani Leifer, Executive Director, COOP; Monica Guzman, Program Manager, COOP; Jorge Plasencia, Chairman, República; Mariela Dabbah, Founder/CEO, Red Shoe Movement; Angela Sustaita-Ruiz, Partner/Co-Founder, Hispanicize Media Group; Yocasta Shames, SVP of Multicultural, Edelman; New York Liza Santana-Piñeres of Creativas Group, and Carolina Trejos, Host, People VIP of People en Español.
Below is a day by day schedule of Hispanicize U:
TUESDAY, APRIL 17
Why Connecting with a Deeper Sense of Purpose is the Key to Success
A Fun Guide to Starting Your Career in the Political Minefield of Washington
So You Think You Wanna Be a Digital Content Creator? Here’s the truth
Marketing Pros Offer Sage Advice You’ll NEVER Hear in the Classroom
WEDNESDAY, APRIL 18
How to Rock Your LinkedIn Profile
The Head, The Heart & The Hustle
Don’t Call it Networking: It’s Always About Relationships
The Art of the Internship
Hispanicize Diversity Marketing and Communications Career Fair (1 to 5:30 p.m.)
THURSDAY, APRIL 19
Behind the Glitz and the Glam: Confessions of an Entertainment PR Queen and a Media Maven
STUDENTS ALSO WELCOMED TO APPLY FOR JOBS
In addition to Hispanicize U, students and recent grads are also welcome to participate in the Hispanicize Diversity Marketing and Communications Career Fair. The career/job fair takes place from 1 to 5:30 p.m. and is open to students, recent grads and seasoned professionals. (Register here).
PARTNER UNIVERSITIES, BRANDS & AGENCIES
The founding educational and institutional partners of Hispanicize U include: Cal State Fullerton, Florida International University, University of Miami, Miami Dade College, Miami Ad School, Florida Atlantic University, Florida State University, Nova Southeastern University, Barry University, University of North Texas, COOP, Miami International University of Art & Design, and the Ana G. Mendez University System.
Students and recent grads are being comped their full Hispanicize 2018 passes thanks to the generous sponsorship support of Microsoft, the Publicis Groupe, Havas FORMULATIN, Edelman, Anomaly, H Code Media, República, the City of Miami, and Hispanicize Wire
HISPANICIZE U IS PART OF BROADER D&I INITIATIVE
Hispanicize U is part of a four-strand D&I strategy of Hispanicize that also includes the Hispanicize CMO & Diversity Summit, the Hispanicize Diversity Marketing and Communications Career Fair, and a PR Track in partnership with the Hispanic Public Relations Association.
Sponsorship information for the career fair and Hispanicize 2018 can be obtained by emailing [email protected] (See the Hispanicize 2017 recap video here: https://www.youtube.com/watch?v=fwvOwG5KVO4&t=25s).
The flagship sponsor of Hispanicize 2018 is Prudential Financial. Additional sponsors include Toyota, Universal Orlando Resort, HP, Microsoft, CNN, CNN en Español, Facebook, Amazon, Carnival Corporation, Wells Fargo, Walmart, United Airlines, República, Edelman, Publicis Groupe, Regions Bank, Cantu, the Greater Miami and Conventions Visitors Bureau, El Hint, Visit Philly, Israel Tourism, Telemundo, Microsoft, AARP, Suave, the Latino Museum, Revolver, HCode Media, CS Media, Ford Fund, Gil Media Co, BODEN, Havas FORMULATIN, NASCAR, ESPN Deportes, SBS/La Music, Otter Box, Anomaly, the City of Miami, Octopus Advertising Group, NBC News, CSP Media Group, Egami Consulting, Calvert Foundation, Vioss, Wow Mktg, The Graspa Group, Hispanicize Wire, InkLink Marketing, the AIDS Health Foundation, and Sensis.
About The Hispanicize Event
Now in its 9th year, Hispanicize 2018 Week (www.HispanicizeEvent.com) (#Hispz18) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.
Hispanicize 2018 is expected to draw more than 2,500 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis hotel, April 17-19, 2018.
The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.
The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, Latina Moms, Exit 7 and the Hispanic PR Blog.