BURBANK, CA – February 13, 2017 – (HISPANICIZE WIRE) – Estrella TV, the fastest growing, minority owned Spanish language television network in the U.S. announced that it has premiered the 17th season of its critically acclaimed late night talk format show “Noches Con Platanito.”
Hosted by one of Mexico’s most beloved and popular comedians Sergio Verduzco, “Noches Con Platanito” is the only nightly hour-long program of its kind in Spanish language television. The primetime show’s new season premiered January 30th and will run until March 1st with a total of 18 episodes. The show airs Monday through Friday at 9PM/8PM C on the Estrella TV network.
“Noches Con Platanito” has been a consistent hit show and audience favorite for Estrella TV, and one of its most popular entertainment programs among the coveted young Hispanic demographic. According to Nielsen ratings(1), the one-hour show has seen significant growth among Hispanic Millennials and young adults as evidenced during the period of September 19, 2016- January 31, 2017 vs. the same period in 2015 and 2016. The spike occurred in the following key demos: Adults 18-24 +44%, Adults 18-34 +19%, Adults18-49 +19% and Adults 25-54 +17%.
In various key markets across the U.S., the show has outpaced the competition on more than one occasion in its timeslot and recently was the #1 rated program across adult demos in Los Angeles, according to a Nielsen Ratings report for February 7, 2017(2). “Noches Con Platanito” beat Univision by 53% with a 2.6 rating among Adults 18-49, Telemundo by 50% with a 2.1 rating among Adults 18-34, and also beat all its competitors in the Adults 25-54 demographic with a 3.2 rating against Univision (2.3 rtg.), Telemundo (1.5 rtg.) and Unimas and Azteca (0.7 rtg.) during the 9PM time slot.
Now in its 17th season, “Noches Con Platanito” continues to feature a wide variety of celebrity guests from both general market and Spanish language programs. Some of today’s hottest stars, such as Megan Park (Imposters), Matt Iseman (The New Celebrity Apprentice), and Ross Marquand (The Walking Dead) all have made Noches Con Platanito a necessary visit during their promotional tours. Past guests have included, Danny Trejo, Janet Jackson, Rob Schneider, Christina Milian, Jason Priestly, Wilmer Valderrama and Tony Hawk; as well as top recording acts such as Black Eyed Peas, Luis Coronel, and Banda MS, to name only a few.
For the past four years, Hispanic audiences have made their choice known for late night talk in primetime. “Noches Con Platanito” has delivered hours of comedy sketches, interviews, music and entertainment to millions of Hispanic viewers living in the U.S. with its unique comedic wit, on-point pop culture awareness, and friendly style.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Source: Nielsen National TV View; Estrella TV; Live+SD (000); Dates, programs, time periods and demos as stated.
(2)Source: Nielsen Media Research, Los Angeles NSI-Hispanic Live+SD, February 7, 2017; 9-10P TP average ratings