MIAMI, FL – March 11, 2025 – (NOTICIAS NEWSWIRE) – Minivela, the bilingual drama shorts platform dedicated to serving Latinos in the U.S. and Latin America, officially launched today on YouTube as MinivelaTV with a debut lineup of digital shorts featuring soaps, rom-coms…and even malas suegras (monster-in-laws) and strange happenings.
Produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and Chicano Hollywood, the platform’s English and Spanish-language stories are now live on MinivelaTV across YouTube, Instagram, TikTok, and X.
“Even in this initial phase, Minivela is built to scale exponentially, offering advertisers a sophisticated, creative, and innovative platform to engage young Latinos and crossover audiences,” said Manny Ruiz, Minivela Co-Founder and Chief Content Officer.
Ponce added, “For content creators and filmmakers, Minivela represents a terrific opportunity to evolve as actors, writers, directors—and, in some cases, to develop stories that can grow into full series or feature films. This unique approach is one of the things that most excites us.”
Inspired by telenovelas, Minivela’s fast-paced, TikTok-style shorts deliver a mix of romantic comedies, original series, supernatural stories, and other intriguing dramas. The family-friendly content is designed for English, Spanish, and bilingual Latinos aged 18-34, reaching audiences through Minivela’s social media channels, connected TV (CTV), and strategic distribution partnerships with adtech giant Numatec and Brilla Media’s proprietary Nuestro Media network. Both Numatec and Brilla Media are key partners in the Minivela joint venture.
Programming Points
Produced primarily in Miami, Los Angeles, and Texas, and debuting twice weekly, the original scripted Minivelas are the works of content creators who collectively have millions of followers. A cross-section of the Latino diaspora representing Mexican-Americans, Puerto Ricans, Cuban-Americans, and South Americans are among the producers, and actors who are regularly participating in the Minivelas. See the trailer.
The initial group of English and Spanish-language Minivelas includes such titles as “Woman Finds Love on the TV Dating Show from Hell”, “Hombre compra novia robot para creer celos a su ex”, “Chica gamer huye de casa y cae en una trampa peligrosa”, and “Never Forget Valentine’s Day.”
As part of a partnership with Noticias Newswire, the nation’s leading U.S. Hispanic press release wire service, all future drama shorts will be promoted with individual press release distributions that feature more than 200 online guaranteed placements.
“Our approach to promote our stories and our talent will be as broad as it will be relentless,” said Ruiz.
About A Minivela Production, LLC
Co-headquartered in Los Angeles and Miami, A Minivela Production, LLC is a Latino-owned company producing advertiser-supported digital shorts for U.S. Hispanics and global audiences. Its content is available on YouTube at MinivelaTV and across social media.
The company is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, and features strategic exclusive production partnerships with Chicano Hollywood, in the West Coast, and Haydita Veloz.
Inspired by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content verticals that feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law).
The advertiser-supported Minivelas, ranging from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories.
The family-friendly digital films are accessible free on Minivela’s YouTube hub, and social media channels, as well as through adtech conglomerate, Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms.
About Brilla Media Ventures
Brilla Media Ventures provides engaging cultural content for multicultural marketers through its owned and operated platforms, Nuestro Stories, Minivela, and Nuestro Studios. Offerings also include programmatic advertising technology services for scalable media delivery, digital shorts, influencer marketing, creative studio services, and brand activations.
Brilla Media is a certified women-owned Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). The company is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers in the Hispanic media, social and influencer marketing industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.