ATLANTA, GA – October 14, 2014 – (HISPANICIZE WIRE) – José Villa, president of cross-cultural advertising and digital agency Sensis, and Roy Kokoyachuk, co-founder of ThinkNow Research, will host a free presentation for Atlanta’s marketing and public relations professionals interested in joining an interactive discussion on their groundbreaking research initiative – The Hispanic Millennial Project – on Oct. 15 at the JW Marriot Atlanta Buckhead.
“This is a must-attend event for anyone looking to better understand and connect with the growing U.S Hispanic market,” said Sensis’ Villa, a well-known thought leader in the Hispanic marketing industry. “As marketers, we have a responsibility to our clients to understand the changing market trends. We’ve found that while Hispanic millennials share many common traits with their general market counterparts, there is much more to learn about this growing, attractive and often misunderstood demographic.”
Launched in early 2014, The Hispanic Millennial Project released two reports on the study earlier this year covering a wide range of topics including Hispanic millennial’s attitudes towards their health, their beliefs in the American dream, and their definitions of success.
To attend the free event at the JW Marriot Atlanta Buckhead on Oct. 15 from 9 – 11:30 a.m., please click here to register.
You may also visit HispanicMillennialProject.com to download a free copy of the first and second chapters of the report, as well as future waves of the study to be released toward the end of 2014 and early 2015.
About Sensis
Sensis is a cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Agency clients include DIRECTV, United Healthcare, the FDA, Union Bank, AARP, the U.S. Coast Guard Academy, Tadin Herb & Tea, and Southern California Public Radio. For more information, visit SensisAgency.com.
About ThinkNow Research
ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer. We specialize in researching the U.S. Hispanic demographic and other hard-to-reach consumers in order to deliver high quality research to our clients that bear actionable and meaningful results. Discover Hispanic consumer behaviors or Hispanic shopping trends by our uncanny ability to research Hispanic online communities.
Research Methodology
ThinkNow Research conducted a nationwide online survey in June 2014. A total of 908 interviews were completed. Qualified respondents were segmented into the following three groups: Hispanic Millennials, Hispanics 35+, and Non-Hispanic White Millennials.