MIAMI, FL – May 2, 2023 – (NOTICIAS NEWSWIRE) – The Ibero-American Festival of Creativity (FIAP 2023), an event that brings together the best of Ibero-American creativity, kicks off with renewed alliances and great developments.
FIAP is held once again in partnership with PRODU, a leading provider of information for the Spanish-speaking entertainment, advertising and technology industry. “FIAP 2023 comes with many developments, and the confirmation of proposals that have been very enriching for the industry,” said Daniel Marcet, CEO of the Festival.
In its 2023 edition, the festival will also resume its alliance with the most important festivals of each country in Latin America, meaning that the entries awarded in those local events and that compete in FIAP, will automatically become shortlists, recognizing the value of the work done by the local juries.
“The philosophy is very simple, taking into account that unity is strength, today FIAP not only summons the best works in the region, but through its new Festival 365 format, with webinars every fortnight, it offers contents and virtual meetings of agencies associations, and the already recognized Círculo de Círculos, in which these institutions from each country, with much in common with their peers in the region, can share experiences, goals and ideas”, highlighted Marcet.
For this edition FIAP already has alliances with the following festivals and local institutions: Diente of the Círculo de Creatividad Argentina, FePI (Argentina), the Círculo de Oro of the Círculo Creativo de México, IAB Mixx Colombia, Lux Awards (Ecuador), Premio IDEAS of the Asociación Peruana de Agencias de Publicidad, Tatakua (Paraguay), Volcán of Comunidad de Empresas de Comunicación Comercial de Costa Rica, Cúspide of the Asociación de Agencias Publicitarias de Puerto Rico, CCP Festival of Clube Criativos Portugal, Locoto de la Escuelita de Creativos en Bolivia, IAB Mixx Chile, Desachate of the Círculo Uruguayo de Publicidad, Addys of Círculo de Creativos USA, Festival Antigua of the Community of Communication Companies of Guatemala, the Asociación de Agencias Argentinas, Círculo Creativo of El Salvador, the Círculo de Creativas Argentinas, the Círculo de Creativas de Chile and the Circle of Creatives of Ecuador.
It is worth highlighting the creation of circles of creative women that have been increasing in the region and that today are part of FIAP 2023.
FIAP, which will take place on October 5, will also continue with its evaluation method that enhances the value of local awards and recognizes the work developed by the Agency Associations or Creative Circles that organize them. More than 200 of the most outstanding professionals in the sector will be responsible of judging the pieces. The 2023 award categories are again: Formats, Innovation, Ads and Production.
“This year we will have the virtual winners show and also a face-to-face awards ceremony, which we will be announcing soon” concluded Marcet.
About FIAP
The Ibero-American Festival of Creativity, FIAP, reaches its 52nd edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
About PRODU
For 34 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU produces regular business publications, now all digital aligned with its sustainability strategy, and an online directory: Who’s Who Online, additionally to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. PRODU has three free newsletters that reach more than 30,000 decision makers and executive professionals every day.