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The world changed. Your wire should 'tu'

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Lucía Mendoza of Publicis Worldwide Mexico Reveals in PRODU Opinión How the Pandemic Boosted Digitalization

Lucía Mendoza of Publicis Worldwide Mexico Reveals in PRODU Opinión How the Pandemic Boosted Digitalization

July 08, 2021 | 10:36 am
  • Español

MIAMI, FL – July 8, 2021 – (NOTICIAS NEWSWIRE) – Lucía Mendoza “Pistola”, Head of Experience Design at Publicis Worldwide México describes in the article “People, their habits and the covid” how the pandemic, as well as in the rest of the world, telecommuting, online content, e-commerce and digital banking have been accelerating dramatically.

“In Mexico alone, the percentage of permanent remote work skyrocketed from 34% to 68%,” she writes. She adds that in 2020 the growth in media consumption vs. average 2019 reached 40%, while ecommerce grew 81%.

She explains how the Publicis Groupe reacted quickly by placing at the service of their clients “our integrated model ‘Make it Right, Make it Magic, Make it Work’”.

Read the article* here

*Only available in Spanish

About PRODU

For 31 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. Rapid and constant changes in the media consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About PUBLICIS WORLDWIDE

Publicis Worldwide is a global creative agency network enabling our clients to Lead The Change in their own marketing and business transformation. We do this through a combination of strategy, creativity and technology. With over 16,000 employees in 110 countries, clients include Adidas Sports, Axa, Carrefour, Cartier, Citi, Diesel, Emirates, Heineken, L’Oréal, Nestlé, Orange, P&G, P&O Ferries Holdings, Renault, Sanofi, UBS and Walmart. Publicis Worldwide is a creative network within Publicis Groupe.

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