SAN ANTONIO, TX – September 10,2014 – (HISPANICIZE WIRE) – Karla Fernandez Parker, a brand engagement expert, has announced the rebranding of her agency, K. Fernandez Marketing, to reflect the agency’s total market and Hispanic marketing expertise in multicultural advertising, brand positioning and cultural training.
“Our new tagline: “In-Culture Brand Engagement”, really says it all. We are helping clients tackle the complexities of the New Texas and beyond as a one-stop shop to get the best team, right ideas and turn-key execution”
K. Fernandez & Associates was launched in 1996 as a full-service Hispanic advertising agency to address the needs of corporate brands seeking to specifically target and advertise to the Hispanic market. Over the years, the agency has evolved into a total market and Hispanic marketing resource — going well beyond the role of advertising by providing leadership and strategy for brand positioning, competitive insights, category usage, cultural training, and price point strategy.
“It was time to re-brand the agency to better reflect who we are, what we offer and our specialized expertise in today’s multicultural world.” said CEO & President, Karla Fernandez Parker. “Our new tagline: “In-Culture Brand Engagement”, really says it all. We are helping clients tackle the complexities of the New Texas and beyond as a one-stop shop to get the best team, right ideas and turn-key execution.”
K. Fernandez Marketing (KFM) is a female, minority-owned marketing and multicultural advertising agency based in San Antonio, with a satellite presence in Austin, the Rio Grande Valley and partner agencies on the East Coast and West Coast. The agency has handled multiple general and Hispanic market advertising campaigns for clients such as Germania Insurance, Texas C.A.S.A., Melrose Family Fashions, Legacy Home Healthcare, DolEx Dollar Express, Texas Association of Realtors, Buffalo Wings & Rings, National Episcopal Church, United Healthcare and Brownsville Public Utilities Board.
K. Fernandez Marketing provides brand engagement in Texas and other top U.S. markets by offering award-winning and breakthrough marketing solutions. The firm offers clients a highly specialized and experienced team which is culturally sensitive to the multicultural consumer and able to provide a comprehensive “total market approach”.
“Today’s retail world is highly competitive and K. Fernandez Marketing has been at the helm of much of our recent success,” said Genevieve Valdez, Chief Marketing Director for Melrose Family Fashions. “They know the complexities of the market and building cross-over campaigns. The agency has created and implemented strategic efforts that have created superior sales results for our stores and increased brand awareness.”
Another long-term client, Germania Insurance, agrees. “K. Fernandez Marketing has assisted Germania Insurance with its Total Market and Hispanic marketing efforts for the past several years in over 100 Texas markets. We’ve had the opportunity to grow our business by targeting key markets using the recommended marketing strategies provided by the agency.” stated Laura Popp, Director of Corporate Communications with Germania Insurance. “The agency fully understands and knows Texas. We look forward to our continued relationship.”
“K. Fernandez Marketing will always remain the agency that is still very hands-on, big enough to be successful and yet small enough to care about our clients 24/7.” said Fernandez Parker. “This mindset, customer focus, passion and dedication have made K. Fernandez Marketing one of the country’s most successful multicultural marketing firms.”
K. Fernandez Marketing has been widely recognized for its work. Some highlights include being recognized as one of the top 50 Hispanic Advertising Agencies by AdAge in 2012 and being awarded the prestigious MarCom and Davey Awards winning Platinum and Golds for outstanding creative achievement by marketing and communication professionals from throughout the world. K. Fernandez Marketing also has been awarded Platinum and 2 Gold International Hermes Creative Awards for the agency’s work on behalf of three of clients: AmericaTel, Startec and Germania Insurance. Hermes Creative Awards recognize outstanding work in various industries while promoting the philanthropic nature of marketing and communication professionals.
Born and raised in Brownsville, Texas, Fernandez Parker earned her advertising degree from the University of Texas in Austin and has used her own cultural background, experiences and knowledge as resources to effectively reach Hispanic consumers.
Fernandez Parker has been recognized for her entrepreneurial acumen. She was named by Hispanic Trends as one of the Top 100 Hispanic Entrepreneurs in the U.S. She has been awarded the San Antonio Business Journal Entrepreneurial Leadership Award and the Emerging Business Achievement Award by the San Antonio Chamber of Commerce.
She has been recognized with the San Antonio Hispanic Chamber of Commerce’s Emerging Business Achievement. Award and was named San Antonio Entrepreneur of the Year by Latina Style Magazine. The agency’s case study on acculturation and the Hispanic Grocery Shopper is published in “Hispanic Marketing – A Cultural Perspective,” written by Cheskin Research Founder Felipe Korzenny, Ph.D.
About K. Fernandez Marketing
K. Fernandez Marketing is a member of the San Antonio Advertising Federation, the American Marketing Association and the Academy of Interactive & Visual Arts. Additionally, Fernandez Parker has been tapped by leading national advertising and marketing organizations to present successful strategies in multicultural marketing. The agency’s roster of clients includes Texas, national and regional clients in the areas of telecommunications, financial/banking, packaged goods, food and beverage, spirits, youth marketing, retail, commodities, entertainment, governmental, utilities, and non-profits. For more information about K. Fernandez Marketing, call (210) 614-1052 or visit www.kfernandez.com.