MIAMI, FL — February 15, 2022 — (NOTICIAS NEWSWIRE) — “I see that in the future the automation of the advertising business is going to lead to the disappearance of agencies,” said Mauricio Sabogal, founder and owner of SAB Media Group, on the Hablemos de Publicidad Podcast. of Adsmovil Powered by PRODU.
In this new edition “The future of advertising”, moderated by Alberto Pardo, CEO & Founder of Adsmovil, Sabogal highlighted that the media agencies will be the first to be replaced, “because they involve more manual jobs, which can be easily replaced by an artificial intelligence platform while regarding creative agencies Artificial Intelligence is going to quietly replace creativity in the future.”
Pardo emphasized that this automation process is cost-advantage for agencies that know how to apply it and that this is part of that same digital transformation, where automation is the first step.
To learn more, listen to the whole podcast here:
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For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
About Adsmovil
Adsmovil is a pioneer U.S. Hispanic digital media company, with offices in key hispanic markets and a presence in major Hispanic cities across the country. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 47.7% of the total mobile U.S. Hispanic audience. Always adapting new technologies, Adsmovil has been a leader in Hispanic mobile advertising since 2012. For more information visit www.adsmovil.com.
