MIAMI, FL – November 23, 2022 – (NOTICIAS NEWSWIRE) – The pandemic has prompted new behaviors among consumers and everything indicates that they will persist. One of the most entrenched in the last 20 months is the ‘double screen effect’, which means that an increasing group of viewers are watching television while surfing the Internet… Continue Reading
MARKETING/ SOCIAL MEDIA
Advertising Week Latam Special: The beat of the region
MIAMI, FL – November 23, 2022 – (NOTICIAS NEWSWIRE) – After two years of pandemic, Advertising Week Latam 2022 opened its doors for the region’s advertising industry to meet face to face and share the trends and the changes that have been taking place throughout this critical time. New formats, technologies and platforms were presented… Continue Reading
Isela Abarca, Managing Director of Matterkind Speaks in the Adsmovil Powered by PRODU Podcast #HablemosDePublicidad: Outdoors is Back in full Swing
MIAMI, FL — November 22, 2022 — (NOTICIAS NEWSWIRE) — The OOH (out of home) was drastically impacted during the pandemic to the point it was considered that it would disappear. However, it recovered and “has gained tremendous strength and growth,” according to Alberto Pardo, CEO and founder of Adsmovil. This is the topic of… Continue Reading
PRODU FastFWD November 2022: Brands Sailing the Qatar 2022 World Cup
MIAMI, FL — November 17, 2022 — (NOTICIAS NEWSWIRE) — In this Qatar soccer World Cup, brands will have to navigate uncertainty, just like fans will: with experimentation. This November edition of PRODU FastFWD “Brands Sailing in Qatar 2022”, will be exploring the key insights that should drive brands in a World Cup that does… Continue Reading
Ganadores Inversiones Bienes Raíces Hosts Over 100 Students for the IBR Winners Summit
ORLANDO, FL — November 16, 2022 — (NOTICIAS NEWSWIRE) — Ganadores Inversiones Bienes Raíces (Ganadores IBR) announced an attendance of over 100 students at Cumbre, the company’s IBR Winners Summit in Las Vegas. Throughout the two-day conference, participating students from 18 states including Puerto Rico heard from experts in areas of finance, accounting, private insurance… Continue Reading
PRODU Opinion November 2022 – Douglas Rowell of Ad Week Latam: What 2+ Years of Pandemic Can Teach CMOs About Guiding Their Companies Into the Future
MIAMI, FL — November 14, 2022 — (NOTICIAS NEWSWIRE) — “One clear lesson coming out of the pandemic is that consumer expectations don’t respect category boundaries,” writes Douglas Rowell, Founding President & Co-Chair, Advertising Week Latin America (LATAM). He explains that defining a brand by a category means competing for marginal gain, and suggest that… Continue Reading
For Daniel Marcet #FIAP2022 was about ‘Ideas that drive real actions’
MIAMI, FL — November 7, 2022 — (NOTICIAS NEWSWIRE) — For Daniel Marcet, CEO of the Ibero-American Festival of Creativity, FIAP2022 can be wrapped up as “Ideas that drive real actions.” Marcet made an analysis of the 51st FIAP edition – the second promoted by PRODU -, after a month of awarding 41 gold, 91… Continue Reading
Nuestro Stories Launches Micro-Documentary on The Hidden Latino Figures of Hollywood sponsored by McDonald’s USA
CHICAGO, IL — October 31, 2022 — (NOTICIAS NEWSWIRE) — Nuestro Stories, the nation’s only media platform devoted to Latino origins and histories, recently launched a special micro-digital documentary on The Hidden Latino Figures of Hollywood. The documentary series is sponsored by McDonald’s USA’s Spotlight Dorado, a new multi-year platform by McDonald’s aimed at uplifting… Continue Reading
PRODU FIAP Face to Face Webinar: Future Scenarios: Television in 2030 tomorrow Tuesday, November 1
MIAMI, FL — October 31, 2022 — (NOTICIAS NEWSWIRE) — The nature of television is changing. New technologies and consumer behavior are forcing the sector to adapt to a new, complex, and constantly evolving market, where innovation is crucial. Faced with this uncertain future, the main players in the audiovisual industry are trying to find… Continue Reading
PRODU FastFWD October 2022: FIAP 2022 stars discuss about Ibero-American creativity
MIAMI, FL — October 27, 2022 — (NOTICIAS NEWSWIRE) — The 51st edition of the Ibero-American Festival of Creativity (FIAP 2022) was memorable. Pieces from the entire region were considered before the eyes of more than 200 prominent advertisers, who corroborated that Latino creativity is today the best in the world. #FIAP2022 bestowed 41 gold,… Continue Reading