MARKETING/ SOCIAL MEDIA

PRODU FastFWD: 2021: Immunized Creativity

MIAMI, FL — December 16, 2021 — (NOTICIAS NEWSWIRE) — An atypical 2021 ends with an optimistic industry, teemed of new lessons learned, and where the term “recovery” was the headline. The December issue of FastFWD, “2021: Immunized Creativity,” features the top five events of this year, which demonstrate the resilience of the Hispanic and… Continue Reading

PRODU Opinión Patrick Casal of Xandr: The Three Big Advertising Trends for 2022 in Latin America

MIAMI, FL — December 16, 2021 — (NOTICIAS NEWSWIRE) — “From reaching consumers at scale and gaining visibility over inventory and performance, to maximizing yield across platforms, there is a long and busy road ahead for the Latin American advertising ecosphere” in 2022, writes Patrick Casal Senior Director, LatAm Xandr in a new edition of… Continue Reading

Fernando Rubio of Mercado Libre on the Podcast Let’s Talk about Advertising by Adsmovil Powered by PRODU: We possess first-party data that other players can’t have

MIAMI, FL — December 14, 2021 — (NOTICIAS NEWSWIRE) — Digital consumption through search engines is ending. With the change in consumer habits, accelerated by the pandemic, it is time for retail media. Now, more and more advertisers want that their brands to be alongside the consumer on e-commerce platforms where a large part –or… Continue Reading

AMIGOS Launches 2021 Holiday Gift Guide Featuring Latinx Shops to Support

— The largest Latinx Community on Clubhouse is featuring Latino Businesses to promote shopping with Latino businesses and buying culturally relevant gifts this holiday season. —

Hispanic Advertising And Digital Media Pioneer, Adsmovil, Announces Commitment to Carbon Neutrality for 2022

— The company spearheads corporate initiative to combat climate change and minimize carbon footprint —

Estos son los triunfadores de la Gala de los Premios PRODU 2021

— El país con más ganadores en esta entrega fue México con 12 galardones, seguido por Colombia con 8 y Argentina con 6. —

— Netflix se alzó con 10 premios, seguida por Caracol y Telemundo con seis cada una. —

— Se entregaron reconocimientos especiales a Don Francisco, Eugenio Derbez y se realizó un In Memoriam a la escritora Delia Fiallo. —

— Por primera vez se entregó el Gran Premio de Ficción y el Gran Premio de Entretenimiento. —

Todo está listo para la Gala de los Premios PRODU 2021

— Se transmitirá una entrevista de María Celeste Arrarás con el presentador, de origen chileno, Don Francisco. —

— Se dará el reconocimiento Crossover a Eugenio Derbez y el In Memoriam a la escritora Delia Fiallo. —

— La gala se transmitirá por premiosprodu.com, E! Online Latino, Azteca Now y A3 Player. —

PRODU Reportajes: The influence of Pop Culture on Multicultural Advertising

— Special Report about ANA 2021 Multicultural Excellence Awards —

Eugenio Derbez recibirá reconocimiento especial en Premios PRODU 2021

— El actor y productor mexicano recibirá galardón Crossover por su éxito profesional en Hollywood. —
— La trayectoria de Eugenio Derbez abarca programas de comedia, más de 30 películas, 8 series y realities para la televisión. —

PRODU FastFWD: Metrics, key to measure effectiveness

MIAMI, FL — November 24, 2021 — (NOTICIAS NEWSWIRE) — Metrics have evolved as consumers have become more demanding. Faced with this transformation, specialists agree that more and more brands are willing to invest in granular metrics in order to verify strategies and optimize results. This new edition of the PRODU FastFWD monthly report, “Metrics,… Continue Reading