MIAMI, FL — September 15, 2021 — (NOTICIAS NEWSWIRE) — If we made an analogy between the brain’s hemispheres and the media and creativity crafts, each discipline would quickly be assigned to the opposite side. “But in that union, it is where we found magic again”, highlights Alita Pereyra, Regional Creative Director Latin America, Mediabrands,… Continue Reading
MARKETING/ SOCIAL MEDIA
10 Ways For Brands To Join The Hispanic Heritage Month Celebration
From September 15th to October 15th, our nation celebrates the generations of Hispanics who have positively influenced and enriched our society.
Chip Schenck of Shutterstock explains in PRODU Opinión how the pandemic speeded up the technology impact on creativity
MIAMI, FL — September 9, 2021 — (NOTICIAS NEWSWIRE) — “The creative process has historically been highly disjointed, and COVID-19 accelerated the industry’s need to find new efficiencies and collaboration approaches,” wrote Chip Schenck, VP Sales Innovation, Shutterstock, on this month edition of PRODU Opinion. In the article “How Technology Is Making COVID-Driven Changes to… Continue Reading
Janie Flores Appointed Vice-Chair of the Latin American Business Association
— The Latin American Business Association (LABA) is pleased to announce that Janie Flores, CEO and founder of Buena Vida Media, has been appointed Vice-Chair of the association —
The New York Latino Film Festival, Presented By WarnerMedia, Returns September 14 – 19, 2021 With The 20th Anniversary Celebration of ‘Raising Victor Vargas’
— Returning to The Bronx, the Festival will kick-off this year’s Latino Heritage Month festivities with drive-in, in-person and virtual experiences —
— To watch our video Click HERE —
Alberto Pardo from Adsmovil Reveals the Changes in Data Privacy for Mobile Users in the CR 15° of FePI and PRODU this August 31
MIAMI, FL — August 26, 2021 — (NOTICIAS NEWSWIRE) — Much has been said about the disappearance of third-party cookies. In fact, about four years ago Apple removed them from Safari, and also Google is doing the same nowadays with Chrome. But little has been said about how these changes regarding data privacy will affect… Continue Reading
Patricio Robbiano of Retargetly Puts on the Table the Future of Latin America Without Cookies in the CR 15° of FePI and PRODU this August 25
MIAMI, FL — August 23, 2021 — (NOTICIAS NEWSWIRE) — Companies are increasingly betting on the creation of open and interconnected data ecosystems. First, they start to use technological solutions that allow them to continue carrying out the essential marketing actions for the industry to be sustainable, but in a safe way and following the… Continue Reading
Felipe del Sol of Admetricks Explains How They Revolutionized the Industry with Optimized Digital Metrics This August 23 at CR 15° From FePI and PRODU
MIAMI, FL — August 20, 2021 — (NOTICIAS NEWSWIRE) — Experts have spent years learning, measuring, and optimizing impressions, viewability, views, conversions, clicks, CPC, CPM, CPV, ROI, among others. But, these measurements have not been enough for those who work in the media, since it has been impossible to integrate and compare the measurements of… Continue Reading
PRODU’s Special Report: The Power of Ideas Based on Multicultural Experiences
MIAMI, FL — August 18, 2021 — (NOTICIAS NEWSWIRE) — “In the world of creativity, ideas are made stronger by exploring the unprecedented in order to offer new views of reality and provide new answers to the needs of the industry. Multicultural Hispanic agencies have constructed – based on their own experiences – a new… Continue Reading
Presidents of the FIAP2021 Jury Talk About Reinventing the Industry at the Face to Face Webinar on Tuesday, September 7
MIAMI, FL — August 18, 2021 — (NOTICIAS NEWSWIRE) — In 2020 the world transformed and we all with it. As always, the advertising industry managed to elucidate the moment through its most powerful weapon: creativity. The Ibero-American Festival of Creativity – FIAP made a paused to reflect and improve. And in 2021 it is… Continue Reading