MIAMI, FL — December 16, 2021 — (NOTICIAS NEWSWIRE) — “From reaching consumers at scale and gaining visibility over inventory and performance, to maximizing yield across platforms, there is a long and busy road ahead for the Latin American advertising ecosphere” in 2022, writes Patrick Casal Senior Director, LatAm Xandr in a new edition of PRODU Opinion.
Casal offers three trends that advertisers and anyone interested in the industry should be monitoring for next year: The Cookie Crumbles; CTV jump to new heights and drives advertising market forward, and first-party data shapes sell-side golden era.
He also adds a final recommendation for next year: don’t go alone. “As we enter a new era in advertising, that balances consumer privacy and supports an open internet, the first step to successfully navigating it is to consider a qualified partner”. He explains that this ally must not only understand the evolving landscape, but also have the ability to anticipate the changes across the industry and leverage its vast network to develop innovative strategies.
View article here
About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
About Xandr
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
