LOS ANGELES, CA – May 26, 2021 – (NOTICIAS NEWSWIRE) – Organizers of the Cinco de Mayo LA virtual festival today announced the final music talent line-up and viewing guide for the Saturday, May 29nd event that will broadcast and live stream from 6 to 8 p.m. PT. To see where to view the broadcast and live stream of Cinco de Mayo LA click HERE.
Co-hosted by Hollywood stars Rosario Dawson (“The Mandalorian”) and Melissa Barrera (upcoming “In The Heights”) and presented by the Latino Community Foundation (LCF), the festival features Latinx music stars and will help raise awareness and funds for the California Rural Legal Assistance, Inc. (CRLA), one of the nation’s most prestigious farmworker-serving organizations.
Music Roster, Fashion and Fun
Among the talent performing in the virtual festival are Manuel Turizo, Rafa Pabon, La Original Banda Limon, and Tefi Valenzuela. The virtual festival’s growing talent roster represents a cross-section of music genres and nationalities that includes, in alphabetical order: Alaina Castillo; Andrekza; Connie Peña; Dafne; Diego Latoo; El Chapo De Sinaloa; Grupo G; ICC; Jessi Uribe; Jawn Darko; Lady Vixxen; La Original Banda Limon; La Santa Cecilia; Los Dioses Del Ritmo; Los Wizzards; Melanie Pfirrman; Paola Jara; Soleil; Tefi Valenzuela; and Yanet Guadalupe. To view the latest festival roster click HERE.
To download images, videos and other festival files FREE, click HERE.
In addition to showcasing music and fashion, Cinco de Mayo LA will also feature a comedy skit by festival social media influencers co-hosts the MexicanGueys, mixology segments, recipes, and other creative surprises. As part of the LCF’s title partnership with the festival, the event will highlight the importance of Latinos taking the COVID vaccine. Cinco de Mayo LA will also spotlight this summer’s event film, “In The Heights,” based on the Lin-Manuel Miranda Tony Award-winning musical, which Warner Bros. Pictures is releasing nationwide in theaters and on HBO Max on June 11; it will be available on HBO Max for 31 days from theatrical release.
Even though this year’s festival is purely on broadcast TV and live stream due to COVID, the event is laying the groundwork for what organizers hope can be an in-person and live stream spectacle in 2022 on the streets of L.A.
More than a third of U.S. farmworkers live in California, 92% are Latino and help produce a third of the nation’s vegetables and more than 350 food commodities. They have labored in the fields through the pandemic and are a driving force that keeps the nation’s grocery stores stocked. Yet, despite the hazards that farmworkers face, they receive far fewer legal protections than most other workers.
Brilla Media partnered with CRLA because of the organization’s 55-year track record of providing legal assistance in the areas of labor and employment, housing, health, and education to farmworkers throughout California. As part of its partnership with CRLA, Brilla Media will be hosting a continuous call to donate on the festival broadcast, which some of the celebrities and music artists themselves will promote. All of the donations submitted through this special festival link, http://weblink.donorperfect.com/CRLA-Cinco, will go directly to CRLA.
Sponsors and Production Partners
In addition to the LCF, sponsors also include Converse, WSS, Warner Bros. Pictures’ “In The Heights,” Disney and Pixar’s “Luca,” the Friends of the National Museum of the American Latino, and MyCajita.
Other strategic partners, producers, and media allies for this year’s Cinco de Mayo LA festival include VME; Spanish Broadcast System (SBS); Tarima; Maria Marin Live; EsTiempo; Latin Heat Media; Viva Live TV; The Cerro Group; La Plaza de Cultura y Artes; Dustelli Music; La Santa Cecilia; and MexicanGueys. Special production credits go to the producers of “The Bronze Screen: 100 Years of The Latino Image in Hollywood Cinema”, Nancy De Los Santos, Alberto Dominguez, and Susan Racho; Vianney Rodriguez of Tex-Mex Queen and Sweet Life Bake; and Nicole Presley of Presley’s Pantry.
The festival’s agency of record is De Alba Communications. The event’s publicists are Victoria Sanchez de Alba and Ceci Toro.
Viewing / Distribution Partners
Cinco de Mayo LA will be able to be viewed on multiple TV and live stream platforms, including VME’s national TV network (see your local listings), Viva Live TV’s OTT platform, MegaTVO, Mega TV Puerto Rico, as well as the Facebook fan pages of SBS’ La Musica Mega 97.9 (NYC), 97.9 La Raza (Los Angeles), El Zol 106.7 (Miami), Mega 96.3 (Los Angeles), 93.1 Amor (NYC), 93.3 La Raza (San Francisco), Zeta 92 (Miami), Ritmo 95.7 (Miami), Maria Marin Live, MexicanGueys, the Latino Community Foundation, and Cinco de Mayo L.A., among others.
Award-winning broadcaster and producer Richy Miranda-Cortese and his team have partnered with Brilla Media for this historic multimedia broadcast.
About Brilla Media
Latino-owned and operated, Brilla Media provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling.
Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns.
The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).
Brilla’s team was created by Manny Ruiz, Ralph and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries. Follow Brilla Media on LinkedIn, Twitter, and Facebook.
About Latino Community Foundation
The Latino Community Foundation is on a mission to unleash the civic and economic power of Latinos in California. LCF has the largest network of Latino philanthropists in the country and has invested $17 million to build Latino civic and political power and leadership in the state. It is the only statewide foundation solely focused on investing in Latino youth and families in California. For more info, please visit: www.latinocf.org.
About California Rural Legal Assistance
California Rural Legal Assistance, Inc. (CRLA) was founded in 1966 to be a world-class nonprofit law firm for those who cannot afford to pay a private attorney.
Unlike criminal cases, people aren’t guaranteed the right to an attorney in civil legal matters. That means low-income people unable to afford an attorney are at a huge disadvantage when facing a landlord or employer with strong legal representation—not exactly “justice for all.”
Through 17 offices statewide, CRLA provides free legal services and education to tens of thousands of low-income Californians and litigates cases that benefit even more people.
Our clients include farmworkers, seniors, veterans, LGBTQ+ people, people with disabilities, public school students and families, and immigrants. We help them get fair pay for their hard work, find and stay in safe housing, access healthcare, ensure quality education for their kids, and more. For further information, please visit: http://crla.org/.
About “In the Heights”
The film is directed by Jon M. Chu and stars Anthony Ramos, Corey Hawkins, Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, Stephanie Biatriz, Dascha Polanco, singer Marc Anthony and Jimmy Smits. Chu directed the film from a screenplay by Quiara Alegría Hudes, based on the musical stage play, music and lyrics by Lin-Manuel Miranda, book by Quiara Alegría Hudes and concept by Miranda. Miranda, Hudes, Scott Sanders, Anthony Bregman and Mara Jacobs produced the film, with David Nicksay and Kevin McCormick serving as executive producers.
Behind the camera, Chu reunited with his “Crazy Rich Asians” production designer, Nelson Coates, and editor, Myron Kerstein. He also collaborated with director of photography Alice Brooks and costume designer Mitchell Travers. Original songs by Miranda. Alex Lacamoire and Bill Sherman served as executive music producers. The choreography is by Christopher Scott.
Warner Bros. Pictures presents a 5000 Broadway / Barrio Grrrl! / Likely Story / SGS Pictures Production, A Jon M. Chu Film, “In the Heights.” It is rated PG-13 for some language and suggestive references.
The LA-based MexicanGueys is a top influencer brand that focuses on creating content for the ambicultural community and is composed of cousins Jairo Orozco and Bryan Rojo. Over the course of the past 10 years, MexicanGueys has cultivated long-standing brand integration partnerships with a broad range of blue-chip companies, including AT&T, Lionsgate, EA Sports FIFA, Turbo Tax, UEFA Champions League on Paramount+ and more. The MexicanGueys have a loyal following that continues to soar across multiple platforms, including Instagram (653K), TikTok (1M followers), and Facebook (450K followers). In 2019, the MexicanGueys produced the #1 Hispanicize podcast of the year, “Spilling the Frijoles”.