MIAMI, FL — July 27, 2022 — (NOTICIAS NEWSWIRE) — The Ibero-American Festival of Creativity 2022 (#FIAP2022) is launching for the first time the Grand Slam of the region, a ranking that will recognize the creative agencies most awarded in Latin America, Spain, Portugal, and the US Hispanic, giving each a numerical value proportional to the metals and Grand Prix they received at their local, regional (FIAP) and global (Cannes Lions) festivals.
This initiative come hand in hand with the alliances that FIAP has been doing with the main local awards in the region: Diente (Argentina), C de C (Spain), Locoto (Bolivia), Smarties (Brazil), Cúspide (Puerto Rico), Caribe (Panama), IAB Mixx (Chile), IAB Mixx (Colombia), LUX Awards (Ecuador), Círculo de Oro (Mexico), Tatakua (Paraguay), Premio Ideas (Peru), Festival CCP (Portugal), Desachate (Uruguay), Festival Volcan (Costa Rica), American Advertising Awards (US Hispanic) and FePI (Argentina).
As in the major world sports’ tournaments, the Grand Slam will result from the adding up the awards accomplished at three levels of festivals: local, regional and global, showing a clearer picture of who are the most creative and innovative in the industry in Ibero-America. Its aspiration and difficult-to-achieve nature is due to the fact that in order to enter this ranking it is necessary to add at least one point by have being awarded at one of the three levels mentioned and participating in the FIAP.
“Any communication that wins at festivals has two and a half times more opportunities to be a successful communication for brands. And if that communication wins at a local, regional and global level, those possibilities increase exponentially”, assured Daniel Marcet, CEO of FIAP.
The Grand Slam positions will be announced at the end of the year, tentatively in November.
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The Ibero-American Festival of Creativity, FIAP, reaches its 51st edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising, and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
For 33 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.