MIAMI, FL — March 29, 2022 — (NOTICIAS NEWSWIRE) — “The great change of data throughout all of advertising, which is not just digital, is that data from being a source became now a layer” that can be piled up offering better opportunities for the business, highlighted Andrés Azpilicueta, Chief Digital Officer of Publicis Media México in the Podcast Let’s Talk about Advertising of Adsmovil Power by PRODU.
In this new edition “The role of data in advertising”, moderated by Alberto Pardo, CEO & Founder of Adsmovil, Azpilicueta explained that today we can put together more sources and be able to see, for example, the geographic data of users, and, at the same time, what content they are consuming, and, on top of that, what they are buying. “When we are able to see several things at once about consumers, we can begin to decide what we should communicate to them in advertising, to reconsider distribution, price, packaging, and other things that have an impressive value,” he said.
For Pardo, this happened to data due to the phenomenon of democratization brought about by the Internet. “In a certain way these data sources were democratized and the effect of the Internet took them to where we are today, and this is connected with the automation of advertising, of purchase, which is what we call programmatic buying.”
To learn more about this topic and how this data phenomenon is connected to purchase automation, listen to this interesting podcast at the following links:
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Adsmovil is a pioneer U.S. Hispanic digital media company, with offices in key hispanic markets and a presence in major Hispanic cities across the country. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 47.7% of the total mobile U.S. Hispanic audience. Always adapting new technologies, Adsmovil has been a leader in Hispanic mobile advertising since 2012. For more information visit www.adsmovil.com.