• ABOUT
    • WHY NOTICIAS NEWSWIRE?
    • GUARANTEED VISIBILITY NETWORK
    • OUR TEAM
    • TESTIMONIALS
    • TERMS
  • PRICING
  • ORDER FORM
  • FOR JOURNALISTS
  • RESOURCES
    • HISPANIC MARKET INSIGHTS AND ARTICLES
    • CELEBRATE HISPANIC GREATNESS
    • CELEBRATE HISPANIC GREATNESS – QUIZ
    • SEO TIPS
    • NOTICIAS NEWSWIRE FEEDS PLUGIN
    • NOTICIAS NEWSWIRE WIDGET GENERATOR
    • Hispanic PR Blog – Weekly Newsletter
  • CONTACT
  • REQUEST INFO
  • English
    • Español

Noticias Newswire - Hispanic Press Release Distribution Wire Service

The world changed. Your wire should 'tu'

Noticias Newswire - Hispanic Press Release Distribution Wire Service
NEW! EDITORIAL FEATURES ARTS & CULTURE AUTOMOTIVE BUSINESS & FINANCE EDUCATION ENTERTAINMENT FAMILY & LIVING FASHION & BEAUTY FOOD & BEVERAGE GENERAL NEWS HEALTH HUMAN INTEREST IMMIGRATION INTERNET & TECHNOLOGY MARKETING/ SOCIAL MEDIA PUBLIC AFFAIRS/GOVERNMENT SPORTS & RECREATION TRAVEL & TOURISM

Lexus Announces the Launch of New Music Series and Live Music Showcase ‘VidaLexus Presenta: RPM – Reengineering Popular Music’ with Latin Pop Sensation Raquel Sofía

November 17, 2016 | 01:12 pm
  • Español

LOS ANGELES, CA – November 17, 2016 – (HISPANICIZE WIRE) – VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.

The series follows Raquel as she travels to four U.S. cities – Miami, New York, Chicago, and Los Angeles – to learn more about the types of Latin music that have had a strong a cultural presence in each region. Along the way, she enlists the help of expert local musicians to reimagine each city’s genre by combining classical elements with her unique contemporary sound.

Throughout her travels, Raquel collaborates with some of the best producers and musicians, including: Mr. Pauer; DJ Le Spam from Spam All Stars; Tony Smurfio from Afrobeta; Ulises Lozano from Kinky; and Marcelo Tijerina from Mexican Dubwiser.

The journey begins November 7 in Miami with Son Cubano, followed by a stop in New York to explore Salsa. Latin Jazz is the focus of the third stop in Chicago, and the series culminates in Los Angeles with a look at regional Mexican music. In 2016 Vida Lexus RPM hits the road with stops in Chicago on November 30. And in 2017, in Los Angeles, featuring Raquel Sofía performing songs that were recorded during filming. Four songs will be released by Sony Music Latin in an exclusive EP on Spotify and feature original music videos published exclusively on VidaLexus.com.

For press inquiries and an inside look to the “RPM – Reengineering Popular Music” story, please contact Walton-Isaacson at 323- 677-5358 or email info@waltonisaacson.com.

Join the conversation using the #vidalexusRPM hashtag, following @RaquelSofia and @Lexus on Twitter and Instagram and visiting www.VidaLexus.com/RPM for extras and additional content.

Created and produced by Lexus, RPM is part of an ongoing effort to engage the Latino community and celebrate the diversity of current and future drivers; Lexus continues to promote creativity while highlighting the rich, cultural heritage of this community.

RPM will be released on ImpreMedia’s network of websites, including LaOpinion.com, LaRaza.com, LaPrensa.com and ElDiarioNY.com, with special behind the scenes coverage by HipLatina.com.

About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.

About VidaLexus
Launched in 2009, VidaLexus.com is an online lifestyle platform that was developed to showcase luxury living in a way that reflects the Hispanic community’s rich cultural contributions to innovation and creativity. The site contains articles and videos that take a behind the scenes look at a wide range of topics and events, including Lexus’ VIP by-invitation-only event series, VidaLexus Presenta. The Lexus lineup of new models and other Lexus specific information is included, and all in both English and Spanish.

About Raquel Sofía
Singer, songwriter and musician from Mayaguez, Puerto Rico, turned a digital phenomenon and Latin Pop’s great new promise, thanks to her unique songwriting style and vocal abilities. She released her first single “Agridulce” digitally in 2014 and grossed over 3.6 million streams on Spotify in just six months! Her first EP titled “Te Odio Los Sábados” has already obtained over 11 million streams on Spotify, making her the “Artist To Watch.” In 2014, Raquel was signed to Sony Music Latin and released her first solo EP and debut album the following year. Raquel Sofía received a nomination for Best New Artist at the 16th Latin Grammy Awards and her performance at the award show was very well received.

About ImpreMedia
ImpreMedia is a leader in Hispanic content, insights and marketing with a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. ImpreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s No. 1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston, demonstrate ImpreMedia’s strong local presence in the top DMAs that represent 59% of the 15 U.S. Hispanic market.

CONTACT

Walton-Isaacson
(323) 677-5358
info@waltonisaacson.com

CONNECT WITH US

FacebookX

MEDIA ASSETS

CLICK TO DOWNLOAD

WEBSITE

CONNECT WITH US

Noticias Newswire


Tweets by Noticias Newswire

PR Pros: Unleash your Hispanic PR excellence with our Trade Journal + Weekly Newsletter!

Click here to subscribe!

Click here to subscribe and receive the latest industry news, professional development tips, webinars, and more!

OUR PARTNERS 

  PRODUPRODU
  LATINA MEETUPLATINA MEETUP
  MIRA CLICKMIRA CLICK
  HISPANIC YAHISPANIC YA
  LISTAS LOCALESLISTAS LOCALES
  THE AMIGOS CLUBTHE AMIGOS CLUB
  Buena Vida MediaBuena Vida Media
  Talento UnlimitedTalento Unlimited
  Hispanic MediaHispanic Media
el Sol Latinoel Sol Latino
Latin Life DenverLatin Life Denver
Mónica TaherBMónica Taher
La Numero 1La Numero 1
Hispanic PR BlogHispanic PR Blog
DLA ClasificadosDLA Clasificados
  Estilos BlogEstilos Blog
  Brilla MediaBrilla Media
  Hispanic Market AdvisorsHispanic Market Advisors
  Espresso con LecheEspresso con Leche
  Ejecutiva MagazineEjecutiva Magazine
  C|net en Español C|net en Español
  CandypoloozaCandypolooza
  Be LatinaBe Latina
Altisimo LiveAltísimo Live
MA Latino NewsMA Latino News
Latino BaseballLatino Baseball
Latino BoxingLatino Boxing
Latino SEMLLatino SEM
Estilos BlogEstilos Blog
Estilos MediaEstilos Media
Sofrito For Your SoulSofrito For Your Soul
Latin Heat MediaLatin Heat Media
Latinas in BusinessLatinas in Business
Super Latina TVSuper Latina TV
Political CortaditoPolitical Cortadito
PapiBloggerPapiBlogger
CT Latino NewsCT Latino News
Diario Las AmericasDiario Las Americas
El Mundo BostonEl Mundo Boston
Celebrando Latinas MagazineCelebrando Latinas Magazine
El Latino Newspaper – San DiegoEl Latino Newspaper – San Diego
105.3 LA Zeta105.3 LA Zeta
NH Latino NewsNH Latino News
Negocios MagazineNegocios Magazines
QueMeansWhatQueMeansWhat
TamaccTamacc
Los Tweens and TeensLos Tweens and Teens
Latino Business ReportLatino Business Report
Hispanic HoustonHispanic Houston
Juan of WordsJuan of Words
Latin Vibes RadioLatin Vibes Radio
Hip-Hop MundoHip-Hop Mundo
Latinas Life StyleLatinas Life Style
Downtown Miami and Brickell Chamber of Commerce™Downtown Miami and Brickell Chamber of Commerce
  • NEW! EDITORIAL FEATURES
  • ARTS & CULTURE
  • AUTOMOTIVE
  • BUSINESS & FINANCE
  • EDUCATION
  • ENTERTAINMENT
  • ENVIRONMENT & SUSTAINABILITY
  • FAMILY & LIVING
  • FASHION & BEAUTY
  • FOOD & BEVERAGE
  • GENERAL NEWS
  • HEALTH
  • HUMAN INTEREST
  • IMMIGRATION
  • INTERNET & TECHNOLOGY
  • MARKETING/ SOCIAL MEDIA
  • PUBLIC AFFAIRS/GOVERNMENT
  • SPIRITUALITY
  • SPORTS & RECREATION
  • TRAVEL & TOURISM

© 2025 Noticias Newswire
Hispanic Press Release Distribution Wire Service. All rights reserved.

Hispanic Market

logo

Get our Noticias Newswire Monthly eNews for:
  • Hispanic Media News
  • Resources & Tips
  • Event Announcements
  • Sponsorship & Partnership Opportunities
  • Your email will be kept completely confidential
  • This field is for validation purposes and should be left unchanged.
×