NEW YORK, NY — February 26, 2025 — (NOTICIAS NEWSWIRE) — Haydita Veloz, the viral social media actress and dancer who, at just 24, has starred in more than 250 mini dramas, has joined digital shorts producer Minivela as a strategic production partner and lead actress. The announcement was made today at the ANA AIMM GrowthFronts by Minivela co-founder and actor Carlos Ponce, who also shared the trailer revealing Minivela’s official launch on March 11.
“Haydita is a cornerstone partner and talent whose storytelling and acting will strongly appeal to the young fan base we’re cultivating in the U.S. Hispanic and Latin American markets,” said Ponce, who recently starred in two upcoming mini dramas with Veloz. “Our work with Haydita is wide-ranging, and I’m especially excited because helping young talent like her grow is a key benefit others will cherish about working with us.”
“Having Carlos and the Minivela team as mentors and producing partners is a dream for any actress,” said Veloz, who will produce Minivelas between Miami, Los Angeles, and Ecuador. “I’ve worked very hard for this opportunity, but I will help lift others up with me in this endeavor because I’ve come this far thanks to many collaborators.”
Inspired by Latino Entertainment Innovation
Minivela is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec. Inspired by telenovelas, the TikTok-speed Minivelas feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The Evil Mother-in-Law), among others. The family-friendly digital shorts target English, Spanish, and bilingual Latinos aged 18-34 on Minivela’s YouTube and social media channels, as well as through adtech conglomerate Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to effectively secure audiences across digital, CTV, and other platforms.
In addition to Haydita, Minivela also enjoys a strategic production partnership with Chicano Hollywood, the influential L.A.-based production, media, and magazine company that produces the annual Elevate conference for Latino filmmakers. Chicano Hollywood is the exclusive West Coast production arm of Minivela, a collaboration that will now build further synergies with Haydita.
The advertiser-supported Minivelas – ranging from 10 to 90 minutes – are being developed collaboratively with filmmakers and influencers. A core goal of Minivela is to evolve the best-performing stories into larger formats such as series and feature films.
About Minivela
Co-headquartered in Los Angeles and Miami, Minivela is an American Latino-owned and operated company dedicated to producing advertiser-supported digital shorts created by filmmakers and creators for the U.S. Hispanic community, and international markets.
The company is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, and features strategic exclusive production partnerships with Chicano Hollywood, in the West Coast, and Haydita Veloz.
Inspired by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content verticals that feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law).
The advertiser-supported Minivelas, ranging from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories.
The family-friendly digital films are accessible free on Minivela’s YouTube hub, and social media channels, as well as thru adtech conglomerate, Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms.
About Brilla Media Ventures
Brilla Media Ventures provides engaging cultural content for multicultural marketers through its owned and operated platforms, Nuestro Stories, Minivela, and Nuestro Studios. Offerings also include programmatic advertising technology services for scalable media delivery, digital shorts, influencer marketing, creative studio services, and brand activations.
Brilla Media is a certified women-owned Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). The company is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers in the Hispanic media, social and influencer marketing industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.
