FORT LAUDERDALE, FL – October 14, 2015 – (HISPANICIZE WIRE) – OrthoNOW® Orthopedic Urgent Care Center and Latin2Latin Marketing + Communications (L2L) were awarded the Best Hospital/Healthcare Facility Campaign Gold Award and the Best Point of Care Program Bronze Award by DTC Perspectives (DTC), the leading conference, training and publishing company for direct-to-consumer marketing, at the Third Annual Multicultural Health National Conference: Marketing to a Diverse America. Award submissions were narrowed from over 175 entries spanning 14 categories. The #NOWyouknow campaign, designed to educate consumers on the benefits of OrthoNOW®, the nation’s only orthopedic urgent care network, has contributed to continued patient and franchise growth for the South Florida start-up. The campaign includes public and media relations, digital billboards, out of home bus shelters and bus sides as well as social media and event marketing.
“Latin2Latin is deeply honored to receive this award along with our client partner OrthoNOW® as it recognizes #NOWyouknow as an innovative ‘edumarketing’ campaign which debunks popular beliefs and provides much needed information on orthopedic and sports injuries, symptoms and treatment and, informs the public about what a truly beneficial healthcare option OrthoNOW® is for consumers,” says Arminda “Mindy” Figueroa, Founder and President of L2L.
Much debate is currently focused on healthcare reform with emphasis on controlling costs, increasing access, while maintaining quality. To date, the engrained behavior of consumers and HR/Risk Managers who oversee Workers Comp injuries is to go to an Emergency Room or general urgent care for orthopedic injuries. Education is critical to change this behavior. Specialized urgent cares such as OrthoNOW®, have all the necessary diagnostic, consultative and rehabilitation services under one roof which promotes efficiency while delivering the most optimal care possible. OrthoNOW® and other urgent or specialized care centers can help fill the void of about 30-40% of ER visits that are needless, costly and only offer a first and redundant step to correct diagnosis and treatment.
“Being recognized by industry leader DTC Perspectives for the third year in a row is a thrill for the team at OrthoNOW®. We are working tirelessly each day to change the paradigm of orthopedic healthcare delivery and pave a new path to more affordable, quality care,” said Eric Rylander, Vice President of Franchise Operations and Marketing at OrthoNOW®. Our partnership with L2L has allowed us to lay out a strategic marketing roadmap for the business that resulted in the #NOWyouknow campaign, propelling us to continued growth and fortifying our value proposition to interested franchisees,” concluded Rylander.
About Latin2Latin Marketing + Communications (L2L)
With offices in New York City and Fort Lauderdale, FL, Latin2Latin offers clients quick to market solutions with an eye toward ROI. L2L bridges the gap for general market companies targeting Latino consumers as well as Latino organizations seeking to widen their audience. Because of its depth of experience and portfolio of capabilities, L2L provides clients with a powerful, 360 degree marketing communications strategy that includes everything from business development and public relations to social media outreach and talent management, among others. We are proud to partner with world-class brands such as PBS, Baylor College of Medicine, OrthoNOW®Urgent Care Center, North Shore Long Island Jewish Health System and Badia Hand to Shoulder among others. Learn more at www.latin2latin.com.
About OrthoNOW®
OrthoNOW®, the nation’s only network of specialized orthopedic urgent care centers, is focused on assessment and treatment of a range of orthopedic and sports injuries on a walk-in basis. These injuries include anything related to the foot, ankle, knee, hip, wrist, hand, elbow, shoulder and spine, in addition to pre-concussion testing. Every OrthoNOW® is equipped with digital imaging equipment and offers the latest techniques and treatments by a team of orthopedic physicians and orthopedic specialized ancillary providers including ARPwave Neuro Therapy which dramatically alleviates acute and chronic pain and expedites recovery time from surgery. OrthoNOW® recently launched the OrthoNOW® mobile app for iPhone and Android which features a revolutionary feature called On My Way NOW™ which allows patients to notify an OrthoNOW® Center that they are in route, the reason they’re coming and what time they expect to arrive. OrthoNOW ®’s flagship center is in Doral Florida, with additional centers slated to open in Florida, Georgia and other locations. For more information visit: www.orthonowcare.com.
Photo Caption:
Latin2Latin Marketing + Communications, in partnership with its client partner, OrthoNOW® were awarded the Best Hospital/Healthcare Facility Campaign Gold Award and the Best Point of Care Program Bronze Award by DTC Perspectives (DTC), leading conference, training and publishing company for direct-to-consumer marketing, at the Third Annual Multicultural Health National Conference: Marketing to a Diverse America. (Left to Right: Arminda “Mindy” Figueroa, Founder of Latin2Latin Marketing + Communications, Jennifer Kovack, Director of Publishing and Awards for DTC Perspectives, and Eric Rylander, Vice President of Franchise Operations and Marketing at OrthoNOW®).