MIAMI, FL – April 14, 2021 – (NOTICIAS NEWSWIRE) – On the April’s “PRODU Opinion” section, Pablo Miró, VP of Growth Marketing at Zubi, gives us his point of view with the article entitled “What Advertising can Learn from the Best Restaurants in the World?”, where he talks about the similarities between the advertising business and the world of luxury gastronomy, and the lessons that the advertising industry could learn from it.
“I didn’t only discover things in common, such as how both businesses are based on generating experiences and leveraging the power of creativity, but I also realized that maybe we, the Ad people, can probably learn something from this other important industry.” he wrote.
Miró presents five “inspirational” points based on his observation of the restaurant business which are summarized in:
— What comes out of the kitchen is the backbone of the business,
— Deep knowledge of ingredients is the key to unleash strong creativity,
— Leveraging the power of the Front of the House (FOH),
— Simplicity often makes the plate stronger and
— No matter how good the recipe is, the ongoing execution of a dish is ultimately what establishes the level of any restaurant.
Miró concludes that the world of advertising is no different. “An agency is simply as good as its last campaign on air.
Today, we can create an extremely successful campaign and we will be celebrating. But if tomorrow, our next campaign doesn’t not perform the way we and the business require, we will be suffering the consequences. Consistency is the bid difference between great agencies and iconic agencies.”
You can read all the article here
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