MIAMI, FL — April 13, 2022 — (NOTICIAS NEWSWIRE) — Gone are the golden days of advertising to give way to digital advertising, with all its personalization capabilities through data and analytics. The rise of adblockers to fight against the takeover of personal private spaces and paid content from platforms such as Netflix or Spotify, seem to indicate this.
In this new edition of the FIAP Face to Face Webinar “Círculo de Círculos – What is disturbing the advertising industry?”, a group of leading women from the Creative Circles of the region will debate how to live this 5th industrial revolution where cookies were left behind, Web 3.0 advances in its conquest of spaces and brands become even more politicized, suffering the consequences.
The webinar will be moderated by Mara Fernández, Associate Editor and Senior Director of PRODU; with the participation of a prestigious panel: Gabriela Squadritto, Copy Senior, Mullet Chile, director and co-founder of the Círculo de Creativas de Chile; BelénArregui, Senior Copywriter, MullenLowe MENA and founder of the Circle of Creatives of Ecuador; Flor Leibaschoff, Founder and CCO, BeautifulBeast USA, and President of the Circle of Creatives USA; Gabriela Paredes, Head of Content, Mediabrands Content Studio Mexico and president of the Círculo de Creativos de México; and Lina Herrera, Director of Senior Art, MediaMonks Colombia of the Círculo de Creativas de Colombia.
The event will take place on Tuesday, April 19 at 12 pm Miami (EST).
Please register here
About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform.
PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
