MIAMI, FL — July 15, 2022 — (NOTICIAS NEWSWIRE) — The AdTech industry in Latin America has enormous growth potential. It is up to the ecosystem players to promote it in a sustainable, transparent, and accessible way for all.
In this new edition of the PRODU FIAP Face to Face Webinar, “Getting AdTech’s Balance Right”, Manuel Ameneiros, VP of Revenue Retargetly, will pave the path and offer options available to brands, agencies, or publishers who wish to overcome the challenges of the digital world.
Ameneiros graduated with honors in Marketing at Tecnológico de Monterrey. He has served as Oakley Brand Manager for Hispanic Latin America, Marketing Director for Bajaj in Mexico, and Account Director at OMD, companies where he implemented an important focus on precision marketing and addressable media.
The appointment is on Tuesday, July 19, at 12pm Miami, together with Mara Fernández, Associate Editor and Senior Director of PRODU for the Hispanic Market in the US and Latin America.
To participate, please register here
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
Retargetly is the leading independent data solution from Latam. Our proprietary platform processes over 25 billion data events a month and transforms them into actionable analytics that drives business results across the board. The recently launched Retargetly Audience Platform (RAM) is the number one data exchange in Latin America, with over 1000 active buyers and millions of dollars traded every year.