MIAMI, FL – February 10, 2023 – (NOTICIAS NEWSWIRE) – Corporate Social Responsibility has come a long way since it became part of the global agenda some twenty years ago, until its virtual consolidation as a strategy today. Among the areas with the most interest is sustainability and climate change. Companies and brands are increasingly making commitments and developing initiatives that aim to protect the environment and must rely on the advertising industry to reach customers and consumers.
Today there are brands such as the Brazilian cosmetics NATURA – present in 7 Latin American countries and in France – that rely on innovation as one of the pillars to achieve a sustainable development model, and agencies such as Planta whose purpose is to build brands and more conscious consumers.
In this first 2023 edition of the FIAP Face to Face Webinar: “Sustainable communication, from intention to impact”, Gigi Gutiérrez, Creative Executive Director, Planta, and Paola Nimo, Sustainability Manager, NATURA, will explain the underlying transformation that is a must to bring sustainability to campaigns.
The conversation will be hosted by Mara Fernández, Associate Editor and Senior Director for US Hispanic and LatAm, PRODU, and will take place this Tuesday, February 14, at 12pm Miami.
Register here
About PRODU
For 34 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU produces regular business publications, now all digital aligned with its sustainability strategy, and an online directory: Who’s Who Online, additionally to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. PRODU three free newsletters reach more than 30,000 decision makers and executive professionals every day.
