MIAMI, FL — July 12, 2023 — (NOTICIAS NEWSWIRE) — Rappi, a Latin American IT service and consulting company and the first SuperApp in the region, announced that it will be the official sponsor of the Ibero-American Festival of Creativity (FIAP) 2023 powered by PRODU. Gonzalo Montaña, Global Head of Media at Rappi, shared his vision of this decision and how it will impact the brand and the marketing industry.
For Rappi, creativity is key for efficient communication, according to Montaña. “At Rappi, our DNA is based on innovation and revolutionary ideas,” he said. The brand seeks to challenge the status quo and become a regional leader in quick commerce and retail media. This is why an alliance with a creative event like FIAP, historically recognized in the minds of advertisers in the region, is coherent and relevant to boost the brand.
Montaña pointed out the importance of festivals in the marketing industry since they raise the creative level and serve as triggers for the actors in the ecosystem. After years of limitations due to the pandemic, Rappi is proud to be part of the revitalization of awards and face-to-face events. He considers it crucial to have a quality creative event in Latin America that is equal to the main international events, focusing on the region and its abundant creative capital.
Regarding the benefits for the brand, Montaña highlighted Rappi’s commitment to add value to communities and revolutionize electronic commerce. The association with FIAP 2023 will allow reaching the most creative minds in the region, collaborating in building the future of the industry and retail media. Rappi has generated thousands of jobs and has provided exposure and sales opportunities to entrepreneurs throughout Latin America. The brand seeks that FIAP representatives contribute to revolutionizing the ecommerce industry and vicinity commerce, just as Rappi has done so far.
With this new alliance between Rappi and FIAP 2023, a synergy is expected to promote creativity, innovation and the transformation of the marketing industry in the region.
Rappi is a Latin-American company and the first SuperApp in the region.
It was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarin and today is present in 9 countries and more than 200 cities.
We are a young Latin American team of technology entrepreneurs with a mission to drive progress in our region through our platform for digital commerce.
We know the future of Latin America can be made far brighter with technology that connects people to solutions. For us, Rappi is not just a company… it’s a movement for economic progress.
The Ibero-American Festival of Creativity, FIAP, reaches its 52nd edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
For 34 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU produces regular business publications, now all digital aligned with its sustainability strategy, and an online directory: Who’s Who Online, additionally to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. PRODU offers three free newsletters that reach more than 30,000 decision makers and executive professionals every day.