BURBANK, CA – May 17, 2017 – (HISPANICIZE WIRE) – Estrella TV, the fastest growing, minority owned Spanish language broadcasting network in the U.S. announced today that it was the only Spanish language television network that delivered ratings gains in the second quarter of 2017 to date, as compared to same period last year.
Estrella TV has much to celebrate in 2Q 2017, as a recent Nielsen Ratings report crowns the minority owned network as the only Spanish language network, broadcast or cable, with ratings gains in Total Day (M-Sun, 6a-6a) among A18-49 for the period 3/27/17 to 5/7/17 as compared to same period last year. Estrella TV outpaced all of its competitors by posting an impressive 34% ratings gain(1).
While other major networks experienced ratings decline, Univision at -11%, Telemundo at -5%, followed by UniMás at -9% and Azteca América at a distant -24%, Estrella TV’s resounding success continues to corroborate the network’s asserted counterprogramming strategy in contrast to its competitors’ telenovela and super series offerings.
“We are obviously elated with these ratings gains and excited to see that we are clearly having an undeniable impact on Hispanic television audiences in the US. Our unique, and fast-paced programming speaks to today’s modern Hispanics in ways that our competitors have not been able to replicate. Since the inception of Estrella TV, our goal was always to produce Spanish language content that was fun, dynamic, entertaining and relatable to Hispanics living in the US, and I think these results corroborate our strategy,” stated Lenard Liberman, CEO, LBI Media, parent company to Estrella TV.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, “EstrellaTV,” a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Source: Nielsen National TV View; Live+SD (000), excludes sports; Estrella, Telemundo, Univision, UniMas, Azteca, Discovery en Espanol, Discovery Familia, NBC Universo; 2Q to Date 2017 (03/27/2017 – 05/07/2017) vs. 2Q to Date 2016 (03/28/2016 – 05/08/2016); Adults 18-49