MIAMI, FL – April 29, 2020 – (LATINX NEWSWIRE)
WHO:
iHeartLatino, RetroPop Media, and a coalition of internationally renowned music artists, celebrities, and farmworker-serving organizations led by Justice for Migrant Women.
WHAT:
Organizers will unveil the full schedule of the historic Altísimo Live! music and pop culture livestream festival, and will provide an update on what the Farmworkers’ Pandemic Relief Fund created by Justice for Migrant Women is doing to help the more than 2.5 million farmworkers who work to keep America’s food supply going.
WHERE:
The virtual press conference will be accessible through Zoom via this Altísimo Live! Virtual Press Conference registration link HERE. In addition to Zoom, the press conference will also be streamed on the Facebook and YouTube channels of Altísimo Live!.
Select participating media will have the opportunity to have their questions answered during the broadcast. To share any questions for team response or request any additional information, please complete the Altísimo Live! Media Request Form HERE.
WHEN:
The virtual press conference will begin at 10:00 am PT/1:00 pm ET. Interviews must be requested in advance via the Altísimo Live! Media Request Form HERE. All interviews must be coordinated in advance and can take place during the broadcast, or one-on-one in private Zoom rooms, or at other times when celebrities and/or organizers are available. Other media inquiries/requests can be sent to Audrey Ponzio of APC Collective at audrey@apccollective.com.
WHY:
Covid-19 is deeply impacting America’s 2.5 million farmworkers, many of which are extremely vulnerable to the coronavirus and despite being considered essential workers by the government, are not targeted to receive any help. Presented in partnership with P&G, Altísimo Live! is a historic moment of Latino unity to help farmworkers get the supplies they need, and features more than 70 music acts and celebrities in a day-long festival that will help raise $3 million for the Farmworkers’ COVID-19 Pandemic Relief Fund.
INTERVIEW OPPORTUNITIES:
- Mónica Ramírez, Justice for Migrant Women and founder of the Farmworkers’ Pandemic Relief Fund
- Manny Ruiz, Altísimo Live!, Co-Creator and Executive Producer, and CEO, RetroPop Media
- Enrique Santos, iHeartLatino Chairman, and Altísimo Live!, Co-Creator and Executive Producer
- Lizza Monet Morales, Altísimo Live!, Creative Partner, Executive Producer and Tailgate Host and Co-Founder, WFHN-TV
- Celebrity Partners (to be announced prior to the press conference)
MULTIMEDIA ASSETS:
Additional information and media assets are available HERE. Media also have full permission to use all digital assets posted on our YouTube, Facebook or Twitter accounts, which are all @AltísimoLive.
To share any questions for team response or request any additional information, please complete the Altísimo Live! Media Request Form HERE.