Miami, FL – April 2, 2014 – (HISPANICIZE WIRE) – Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released today the results of a highly anticipated national survey on blogger trends among Latinos. The findings, presented at a Wednesday morning session at Hispanicize 2014, identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.
“Understanding the trends and mindset of Latino bloggers helps marketers and communicators better plan and connect with blogs as viable platforms for their messages”
According to the survey completed in March, the most popular topic covered by Latino bloggers is ‘Parenting.’ Parenting tops the content production list with 16% of time allocated to writing about it, followed by food (14%), lifestyle (11.6%), product reviews (11.3%), and Beauty (11.2%). The highest percentage of Latina bloggers live in the Southeast (e.g. FL, AL, GA), and these Southeast bloggers dedicate the most time to their blogs.
The research is being presented by Dr. Sindy Chapa, Associate Director of The Center and the Partners, Co-CEOs of Latina Mom Bloggers: Piera Jolly, Angela Sustaita-Ruiz and Cristy Clavijo-Kish for Hispanicize 2014 attendees. More than 250 Hispanic bloggers, ranging from 25 to 50 years old, participated in the online survey. The vast majority of respondents mirrors the blogger community at 97% female. Participants were categorized by level of experience in the blog industry.
Other key findings include:
Paid Campaigns: 97% of Latino bloggers accept sponsored, paid campaigns. 25% of the bloggers are hired more than 24 times a year and 57% of them at least once a month. Most participants consider their blog their business, but only 41% consider their blog their main source of income.
-Non-Paid Campaigns: When bloggers accept non-paid campaigns, the primary focus of the campaign is most often “Social Causes” (46%), followed by education (19%) and health (12%).
-Product Reviews: 41% of participants review products on their blogs.
-Social Media Traffic: The top social networking site referring traffic to the respondents’ blogs is Facebook, accounting for 47% of the referrals, followed by Pinterest (22%) and Twitter (19%). In the last 12 months, the most significant growth in traffic comes from Instagram.
-Benefits of Paid Campaigns: Latina blogger attitudes toward monetization are highly positive. Participants feel sponsorship opportunities empower blogs in many forms. The top benefits resulting from paid campaigns include: increased social media traffic, more visitors, increase in quality, increase in editorial content, and easier site navigation.
-Language: Not surprising, bloggers are English-dominant. When both languages are used the average distribution is 60% in English.
-Main Obstacles: 47% of participants listed “Financial” challenges at the main obstacle. No Business Partners/Networking (31%) and Cultural/Language Issues (22%) followed.
“Understanding the trends and mindset of Latino bloggers helps marketers and communicators better plan and connect with blogs as viable platforms for their messages,” said the Latina Mom Bloggers Network partners. We appreciate the work completed by Dr. Chapa’s team and look forward to continue analyzing the results to report added findings in the coming months,” they added.
The iconic Hispanicize 2014 is the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation. Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), is being held at the InterContinental Miami, April 1-4, 2014 in downtown Miami.
For a copy of the survey results, send your requests to Dr. Chapa at the Center for Hispanic Marketing Communication at FSU at schapa@fsu.edu
About Latina Mom Bloggers
Latina Mom Bloggers is a 100% Latino-owned social media-marketing platform that connects Latina bloggers and social media influencers with brands via meaningful and culturally relevant campaigns that produce measurable results for clients.
Co-headquartered in Miami and Atlanta, Latina Mom Bloggers is part of the Hispanicize platform of companies that includes the annual Hispanicize Event, Hispanicize Wire, the Hispanic PR Blog and Hispanicize.com. Latina Mom Bloggers also owns a significant stake in Being Latino, one of the largest, most engaged Latino communities on Facebook in the United States.
For more information on Latina Mom Bloggers, visit http://www.latinamombloggers.com/, https://twitter.com/latinamomblogs and https://www.facebook.com/latinamombloggers
The Center for Hispanic Marketing Communication
As part of the FSU College of Communication and Information, The Center for Hispanic Marketing Communication conducts groundbreaking research and educates students to further understand the Hispanic marketing industry. The Center for Hispanic Marketing Communication serves as a resource for professionals to better reach the U.S. Hispanic public. It is currently the only organization of its kind in the United States to incorporate academia into the Hispanic marketing industry by means of educating, professional training and conducting research.
For more information on The Center for Hispanic Marketing Communication, visit hmc.comm.fsu.edu.
