ATLANTA, GA — September 29, 2026 — (NOTICIAS NEWSWIRE) — The Georgia Latino International Film Festival (GALIFF) will honor entrepreneur Lou Sobh, founder and CEO of Lou Sobh Auto Group, with its Legends of Georgia – CEO of the Year Award at the festival’s 15th anniversary opening night celebration on Wednesday, September 30, at Atlanta’s historic Fox Theatre.
The award recognizes extraordinary business leadership, entrepreneurial achievement, community impact and a legacy that has helped shape the economic and cultural fabric of Georgia.
Born in Torreón, Coahuila, Mexico, Sobh came to the United States with his family as a teenager. With limited resources, he learned business through hard work, family and hands-on experience, and went on to build an automotive enterprise that stands among Georgia’s most notable Latino-owned business success stories.
Today, Lou Sobh Auto Group is a family-owned company that has served customers for more than 30 years. Its dealerships represent major automotive brands and have built a reputation for customer service, family values and community involvement, with the next generation of the Sobh family now in leadership roles.
Sobh’s legacy extends well beyond the showroom. Throughout his career, he has made giving back part of how he does business, supporting schools, charities, community organizations and educational initiatives. Lou and Georgia Sobh have also been recognized for significant philanthropic support of the University of Georgia.
“The Legends of Georgia Award was created to honor people who did more than build successful companies. They helped build Georgia, and Lou Sobh is exactly that,” said Dr. Jose Marquez, co-founder and CEO of the Georgia Latino Film Alliance. “Generations of Latino entrepreneurs need to know that stories like Lou’s are part of Georgia’s history. It is our privilege to recognize him as our CEO of the Year.”
“Lou Sobh’s journey reminds us that true success is not measured only by the business you build, but by the doors you open, the people you lift and the legacy you leave behind,” said Yvette Moise, co-founder and president of the Georgia Latino Film Alliance. “His story shows what becomes possible when opportunity meets determination.”
Sobh will be honored in front of filmmakers, business leaders, artists, community leaders, dignitaries and special guests as GALIFF opens its 15th anniversary festival, themed “La Quinceañera” after the traditional celebration of a 15th birthday. For fifteen years, GALIFF has given Latino filmmakers, artists, entrepreneurs and emerging voices a platform, while celebrating the leaders who have opened doors for future generations.
GALIFF XV: 15th Anniversary Opening Night, “La Quinceañera”
Wednesday, September 30, 2026 | 7PM
Fox Theatre, 660 Peachtree St. NE, Atlanta, GA
Georgia Latino International Film Festival
September 30 to October 4, 2026
Tickets and festival information: galiff.org
Media interested in covering opening night or requesting an interview with Lou Sobh should contact Manny Portillo at director@georgialatinofilmfestival.org
Proudly Supported by Our 2026 Sponsors & Partners
GALIFF’s 15th anniversary is made possible by organizations and community leaders who believe in supporting Latino storytelling, culture, entrepreneurship and Georgia’s growing creative economy.
Presenting Sponsor: The Fox Theatre
With the generous support of: VensureHR • Olé Mexican Foods • Fulton Films • 222Creative • Women in Film and Television Atlanta (WIFTA) • Georgia Films • DeKalb Entertainment Commission • Omni Hotels • HispAtlanta • Radio Rumba • Cinefi • 11Alive News • Dr. Erick Pagán • ADCO Tax Services • Dr. Pierluigi Mancini • Rohan Law • South Fulton County
Our Voices. Our Films. Our Time.
About Lou Sobh Auto Group
Lou Sobh Auto Group is a family-owned automotive organization with more than three decades of service to its customers and communities. The company operates dealerships across multiple markets and emphasizes customer service, community involvement and long-term relationships with the communities it serves.
About the Georgia Latino International Film Festival
The Georgia Latino International Film Festival is the flagship celebration of the Georgia Latino Film Alliance, bringing together filmmakers, entertainment professionals, entrepreneurs, emerging creators and audiences to celebrate Latino storytelling and creative achievement. In 2026, GALIFF celebrates its landmark 15th anniversary, “La Quinceañera,” September 30 to October 4.
CONTACT:
GALIFF
Jose Marquez
jam@a-lista.org