GENERAL NEWS

Comunicad Hosts Fundraiser to Benefit Children in Puerto Rico with Taberna Restaurant and nonprofit Hispanic Federation

— Despacito co-author & Song of the Year Latin Grammy winner Erika Ender to attend —

— Event includes raffle for Carnival Cruise, Silent auction, Puerto Rican Food, Live Music —

Hispanic Motor Press Foundation Reveals The 10 Best Vehicles for Hispanic Families

LOS ANGELES, CA – November 28, 2017 – (HISPANICIZE WIRE) – The 8th annual Hispanic Motor Press Awards recognizes the ten best new vehicles of 2018 for the Hispanic consumer. The awards are organized by the Hispanic Motor Press Foundation, a non-profit 501 (c)3 educational organization that helps educate Hispanics on cleaner mobility through grass… Continue Reading

LBI Media Names Jason Hall As Senior Vice President of National Sales

— 20-year television sales executive will lead Spanish-language broadcasting company’s TV, radio and digital sales —

Hispanic Motor Press Announces Finalist For Best Vehicles For Hispanic Families

LOS ANGELES, CA – November 21, 2017 – (HISPANICIZE WIRE) – The annual Hispanic Motor Press Awards recognizes the most outstanding new cars for the Hispanic consumer in ten different categories. The awards are organized by the Hispanic Motor Press Foundation, a non-profit 501 (c)3 educational organization that helps educate Hispanics on new and cleaner… Continue Reading

High blood pressure redefined for first time in 14 years: 130 is the new high

— Most African-American men and women will have high blood pressure under new American Heart Association/American College of Cardiology Guidelines —

— Highlights —

— High blood pressure is now defined as readings of 130 mm Hg and higher for the systolic blood pressure measurement, or readings of 80 and higher for the diastolic measurement. That is a change from the old definition of 140/90 and higher, reflecting complications that can occur at those lower numbers —

— Among African-Americans, 56 percent of women and 59 percent of men will have high blood pressure under the new guidelines. The change means African-American men have the highest rate of hypertension; previously, black women did —

— In the first update to comprehensive U.S. guidelines on blood pressure detection and treatment since 2003, the category of prehypertension is eliminated —

— While about 14 percent more people will be diagnosed with high blood pressure and counseled about lifestyle changes, there will only be a small increase in those who will be prescribed medication —

— By lowering the definition of high blood pressure, the guidelines recommend earlier intervention to prevent further increases in blood pressure and the complications of hypertension —

EstrellaTV to Broadcast Miss World 2017

— Spanish-language transmission of beauty pageant, the longest running event of its kind, to air nationally on Saturday, November 18th —

EstrellaTV’s Premios de la Radio 2017 Experiences Significant Audience Growth– Up 32% Over Last Year Among Adults 18-49

— The eighteenth edition of Premios de la Radio, a television ratings juggernaut, also delivers #1 ranks in key markets across the U.S. —

‘Am I Pretty?’ A Children’s Book Centered on the Importance of Self-Love is Now Available on Amazon and iTunes

— Written by: Liliana Lopez —
— Illustrated by: Tara J. Hannon —
— Pre-Order: November 13, 2017 —
— On Sale: December 1, 2017 —

— A powerful story that every girl needs to hear —

EstrellaTV Reveals Winners of the 18th Edition of ‘Premios de la Radio 2017,’ Regional Mexican Music’s Biggest Awards Show in the U.S.

— For the first time in its history, ‘Premios de la Radio’ was broadcast live simultaneously from two international stages—The Dolby Theater in Hollywood and Plaza Las Americas in Mexico —