MIAMI, FL — October 6, 2023 — (NOTICIAS NEWSWIRE) — The 52nd edition of the Ibero-American Creativity Festival, sponsored by Rappi, announced its winners after intense and rigorous days of evaluation.
The presidents of the jury in each of the four festival disciplines (Formats, Innovation, Ads, and Production) made their decision to award 180 entries with metals, which are a sample of the best and most disruptive advertising creativity in the region.
32 gold, 56 silver, and 92 bronze, in addition to the 4 Gran Sol, confirm why Ibero-America has consolidated as a global power of creativity.
In Formats, a discipline sponsored by Adsmovil and chaired by Mónica Moro, Founder and Creative Director of This is Libre in Spain, awarded eight gold, 11 silver, and 20 bronze. The Gran Sol de Iberoamérica went to Eart4, a striking and thoughtful campaign developed by AlmapBBDO for the United Nations Global Compact & B3 Stock Exchange.
In Innovation, the metal juries led by the CEO of VMLY&R México, Héctor Fernández, awarded 44 entries: 9 gold, 11 silver, and 24 bronze. The Gran Sol in this discipline went to Samsung Unfear, an initiative created by Cheil Spain for Samsung that stood out for its disruption, technical richness, and resourcefulness. This discipline was sponsored by Kellogg’s.
Luis Miguel Messianu, founder, president, and CCO of MEL, with his team of judges, awarded 69 entries in the Advs discipline, sponsored by Ariadna Communications Group,11 gold, 24 silver, and 34 bronze. The Gran Sol de Iberoamérica went to Redesigning for E-nclusion, a striking development by Fahrenheit DDB Perú for Supermercados Peruanos. This creative effort enabled e-commerce in the most remote places in that country.
In Production, 29 entries were awarded: 4 gold, 11 silver and 14 bronze. This discipline, chaired by the partner and director of AliceFilms, Felipe Mansur, recognized the video clip This Is Not America – Residente ft Ibeyi with the Gran Sol de Iberoamérica, a mega production by Mastodonte TV that impacted the entire planet for its rawness enriched with perfect execution. A piece that, without a doubt, will go down in history. This discipline is sponsored by Hogarth.
The celebration doesn’t end here. FIAP will culminate with an exclusive in-person gala during Advertising Week LatAm, a highly relevant regional event held at the prestigious Papalote Children’s Museum in Mexico City on November 1st. During this unique and immersive experience, the Grandes Soles de Iberoamérica, the Hall of Fame, and the expected annual awards will be bestowed: Agency of the Year, Independent Agency of the Year, Network of the Year, Advertiser of the Year and Production Company of the Year.
Download the list here or visit FIAP.com
About FIAP:
The Ibero-American Festival of Creativity, FIAP, is now in its 52nd edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.
About PRODU:
For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU’s three free newsletters reach more than 30,000 subscribers daily.
