NEW YORK, NY — April 10, 2023 — (NOTICIAS NEWSWIRE) — Nexus Media Group, a global leader in video tools and service delivery platforms, has announced the launch of a new OTT distribution platform that offers innovative and interactive features for live broadcasts on web and mobile apps. It is launching at the NAB Show in Las Vegas April 15th through April 19th.
The platform will also enable podcasters to control their brand content from audio to video, and offer potential advertisers a broader audience. This is a growing trend in the podcasting world, as more and more podcasters are looking to create video content to complement their audio content. MediaMaster makes it easy to upload and distribute video podcasts with support for a range of video formats and resolutions.
“We believe that video podcasts are the future of podcasting, and we’re proud to be at the forefront of this trend.”
MediaMaster, the backend tools for the new platform, offers a simple but deep integration with DRM encryption. The MediaMaster Video Platform as a Service (VPaaS) comes with open APIs, a set of SDK, and dozens of code recipes, making it an attractive solution for enterprises looking for new ways to effectively target their video content across multiple screens.
“Viewers are trending away from traditional television and wanting more of an engaging entertainment experience due to social media engagement,” said Carlos Jimenez, CEO of NMG. “Interactivity and podcasts will lead the future of content in the education, entertainment, and enterprise fields and are increasingly aware of these trends for monetization and audience access. NMG and MediaMaster paves the way for them.”
In addition, the MediaMaster platform will host audio podcasts and video podcasts for smart TV distribution. The video podcasts will turn into audio when connected to vehicles with Android Auto and CarPlay.
With the ability to offer diversity and access to the highest technology, Nexus Media Group and MediaMaster will work with Felix Montelara of AudioDice, the creator of the Latin Podcast Awards, to reach underresourced communities in both the Latin and Urban markets. “Together we will offer diversity and access of the highest technology to reach underserved communities. With live interactive capabilities and advertising features, the joint solution enables these markets to deliver and monetize video content and services that have a high probability of being consumed. This makes the content more relevant to the users and drives higher engagement and productivity,” said Carlos Jimenez.
The MediaMaster platform’s new Video Technology Marketplace brings the latest video innovations to MediaMaster’s entertainment and podcast communities while ensuring a smooth user flow and eliminating any integration friction. The integration with MediaMaster provides an attractive joint solution for enterprises looking to offer direct-to-consumer internet-based services.
Nexus Media Group and MediaMaster are available now. For more information, visit the Nexus Media Group website at www.Nexmediagroup.com.