ANAHEIM, CA — March 24, 2026 — (NOTICIAS NEWSWIRE) — Northgate González Market, Southern California’s premier Mexican-themed Hispanic supermarket, today officially launched Familia Fútbol, a sweeping World Cup 2026 campaign celebrating the culture, food, and passion for fútbol that unite Latino families across generations. The campaign launch last Wednesday, March 18, at the landmark Yost Theater in Santa Ana, CA., marked the ceremonial kickoff of a community-wide celebration that will carry through the 2026 FIFA World Cup Final.
The Northgate Gonzalez Familia Fútbol campaign honors both the families we are born into and the families we choose, the people we gather with to cheer, celebrate, and share a meal. With Mexico opening the 2026 World Cup tournament at Estadio Azteca in a historic, culturally significant moment for the Latino community, Northgate González Market positions itself as the cultural headquarters for World Cup celebrations in Southern California.
“Soccer is not just a sport for our families, it is memories, identity, and pride,” said Oscar González, Co-President, Northgate González Market. “Familia Fútbol is our way of celebrating this historic World Cup moment through the food, culture, and values that define who we are and who we serve. Once you step into a Latino home, you’re forever familia.”
At the heart of the Familia Fútbol campaign is an extraordinary roster of Mexican cultural legends and sports icons, each representing a pillar of community identity. Boxing champion Julio César Chávez brings unwavering loyalty and pride; legendary goalkeeper Jorge Campos embodies joy, creativity, and love for the game; luchador El
Hijo del Santo represents generational inheritance and honor, and beloved actress and entertainer Angélica María serves as the campaign’s matriarch, anchoring family tradition and love. Representing the next generation is Scarlett Camberos, Mexican women’s national team star and digital powerhouse. This star roster is complete with the inclusion of the iconic Pedro Infante, whose legacy provides emotional warmth and nostalgia at the campaign’s core.
Additional soccer legends participating in the campaign include Paco Palencia, Claudio Suárez, Ramón Morales, Braulio Luna, Francisco “Maza” Rodríguez, and Carlos Hermosillo; World Cup veterans whose connection to the community runs deep.
The official launch event at the prestigious Yost Theater was hosted by former Mexican soccer player Mariano Trujillo and prominent Mexican sports journalist and digital content creator Livette Ruvalcaba, bringing together members of the press, content creators, Northgate Market leadership, vendors, and community members for an immersive cultural evening. Guests experienced curated memorabilia from the Familia Fútbol campaign alongside iconic pieces celebrating Mexican legends, live entertainment featuring soccer freestylers and mariachi, and interactive moments with the campaign’s celebrated talent lineup.
Northgate González Market will also bring the flavors of game day to life, offering families everything they need to celebrate the World Cup at home, from freshly marinated carne asada and handmade guacamole to aguas frescas, botanas, and ready-to-serve party trays. Northgate makes it easy for fans to prepare the foods that bring everyone around the TV. Throughout the tournament, stores will highlight game-day favorites that turn every match into a moment to share with family and friends.
The March 18 launch is only the beginning. Familia Fútbol will unfold across Southern California through a series of activations through the World Cup Final in June 2026, including:
– Meet & Greet events featuring Julio César Chávez, El Hijo del Santo, and Angélica María
– Eight Familia Fútbol Fan Fests transforming Northgate Market parking lots into community stadiums (April – June)
– Youth Soccer Clinics in partnership with Pixixi, led by Mexican soccer legends (April – June)
– Mother’s Day World Cup Makeover Sweepstakes honoring the MVPs of game day (April 15 – May 10)
– Father’s Day Carne Asada Event and World Cup Final Viewing Parties (June)
For more information about Northgate González Market and the Familia Fútbol campaign, please visit www.northgatemarket.com and follow @northgatemarket on Instagram, TikTok, and Facebook.
About Northgate González Market
Founded in 1980, Northgate González Market is an authentic, family-owned and operated Hispanic supermarket chain with more than 8,300 associates and 46 stores in Orange, Los Angeles, Riverside, San Bernardino, and San Diego counties. Headquartered in Anaheim, Calif., it maintains its cultural heritage by offering its customers the best quality and freshest foods and personalized service. Northgate Market’s commitment to its communities is furthered by the González Reynoso Family Foundation, which provides scholarships and assists needy families. Visit www.northgatemarket.com for more information.
For photos, click here.
CONTACT:
Stephen Chavez
(310) 486-4104
stephen@chavezpr.com