MIAMI, FL — August 11, 2022 — (NOTICIAS NEWSWIRE) — Mariana Villa, General Director for Latin America and EMEA of Entravision, highlights the main trends in marketing and digital advertising, as well as five main keys for developing an effective digital advertising in 2022, in the article: “We have to offer the user a simple and friendly onboarding”.
Villa, who is the guest columnist for the August edition of PRODU Opinion, has more than 10 years of experience leading the most relevant digital agencies in the region, and is responsible for Entravision’s performance business unit, aiming at expanding the Mobile App Promotion and Value Added Services businesses.
“Undoubtedly, automation through apps for services and products that previously only existed on the physical space is what continues to attract large investments even despite the adverse conditions of the global economy. And this will continue to rise,” she highlights.
She considers that every digital advertising campaign has to be carefully planned, taking care of every detail: target, message, creativity, KPIs, etc.
To know the key ingredients to achieve an efficient digital advertising campaign, continue reading here
About PRODU
For 33 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
About Entravision
Entravision is a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.
Our services are anchored by a world-class sales operation, healthy financials, and unique commercial partnerships with industry leaders such as TelevisaUnivision, Facebook, Twitter, Spotify, LinkedIn, TikTok, and Grab, among others. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms, and demand-side platforms on a global scale.
Entravision’s global commercial footprint is anchored by strategic regional operations in the US, Latin America, Europe, and Asia. These branches forge strong client relationships, robust sales operations, and a common globalized corporate culture.
We serve more than 4,500 technology and consumer brand clients, targeting more than 3 billion consumers around the world with a combined GDP of $36 trillion dollars.
Headquartered in Santa Monica, California, USA. shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC.