MIAMI, FL — October 6, 2022 — (NOTICIAS NEWSWIRE) — During Qatar 2022 World Cup, marketing and advertising will be immersed in a series of experiments and the emergence of new artificial intelligence tools that will enhance the presence of brands on all devices, offline and online, to capture viewer’s attention, according to Ana Jiménez and Alexandre Tordjma, Managing Directors Equativ, Mexico.
Both are authors of the new edition of PRODU Opinion, “Programmatic, contextualization, optimization, marketplaces in digital advertising, the winning move for Qatar 2022”, where they explain the great possibilities that open up with this great sporting event to promote advertising through user navigation both on CTV platforms and on sites that have spaces for multi-format insertion. In fact, the International Federation of Association Football (FIFA) estimates 5 billion views worldwide on the different events of the cup.
Faced with the maelstrom of streaming platforms, the “sometimes desperate” search of television stations to retain their audiences and the struggle of telecommunications services to get a piece of this millionaire cake, Jiménez and Tordjma point out that “we will come across series of trends that will define the way of watching the World Cup in Mexico and LatAm and, therefore, of inserting advertising in each match or transmission alluding to the tournament, in accordance with the products and services offered”.
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About Equativ
Equativ is the new single name for Smart Adserver, DynAdmic, and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.
We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.