A client’s website should be the home for the press releases you create
It is all to common for the individual site owner to use a blog for press releases. Although the benefits of blogging are plentiful, counsel your clients to avoid this. The most effective way for clients to gain visibility is to create a newsroom page on their site for press releases.
Media influencers want to find the information they need quickly. Although blogs offer an avenue for delivering value to a highly defined targeted audience, media people are unlikely to browse a blog looking for press releases. A side effect of this strategy is that it establishes the online residency of a press release so that it doesn’t become lost amid other blog posts.
St. Jude Newsroom allows media people to find media resources with ease
The ultimate goal here is to have media personnel linking to your client’s website. They will be far more likely to do this when press releases are contained in a media section of the website. It’s more professional, and it’s easier for others to provide the backlink you’re shooting for.
Please share this post with your colleagues if you find it of value… and remember to apply the strategic use of SEO practices in your next Hispanicize Wire distribution to help you establish your SEO-friendly wires across as many relevant Hispanic media outlets as possible.
ABOUT THE AUTHOR
Sebastian Aroca, MIB is an entrepreneur and a customer centric Hispanic Marketing professional. He co-founded Hispanic Market Advisors® and has over 20 years of professional experience managing search marketing programs, including Spanish SEO, and client acquisition strategies geared towards connecting innovative brands and professionals with the U.S. Hispanic markets.
